Accommodation suppliers in England report summer bookings boost
Accommodation providers in England saw an increase in bookings during the summer school holiday period compared to last year, according to VisitEngland.
Out of 300 accommodation providers surveyed for VisitEngland’s Tourism Business Performance and Confidence Monitor, half stated that their visitor numbers from mid-July to the end of August were up when compared to the same period in 2017.
The research also asked participants about the expected performance from the end of the summer holidays until the end of October this year.
It showed that 92% said they were confident about their business performance during the time frame and 67% reported good or very good advance booking levels up to the end of next month.
The increase in bookings during the summer holiday period came from both domestic and overseas visitors.
Looking out to the rest of 2018, more than half of the accommodation providers surveyed (52%) expected their performance to be better than in 2017.
The survey also asked 250 visitor attractions in England about their performance during the summer. More than half, 54%, said visitor numbers were up compared to the previous year.
This evidence of a strong summer follows VisitEngland’s Trip-Tracker survey which showed that 7.3 million Brits were planning an overnight holiday in the UK during the August bank holiday weekend, bringing an estimated £1.75 billion boost to the economy.
From January to May this year Brits took 16.2 million holiday trips in England, on par with the previous record set in 2009.
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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