Cunard has announced more opportunities for travel agent partners to join one-day ship visits in Southampton. Between October and December, the cruise line will offer an additional 120 agents the chance to experience Queen Mary 2, Queen Victoria, or its newest ship Queen Anne. Registrations are now open for the travel agent ship visits. They include a guided tour of suites, staterooms and venues, a three-course lunch with wine in the Britannia restaurant, and free time to explore the ship. Agents can register for a place via the Shine Rewards Club platform, Cunard's agent loyalty programme. The full ship visit programme is now as follows: July 26, Greenock, Queen Anne August 16, Southampton Queen Mary 2 September 5, Greenock, Queen Mary 2 September 6, Liverpool, Queen Mary 2 September 8, Southampton, Queen Anne October 15, Southampton, Queen Anne October 21, Southampton, Queen Victoria November 13, Southampton, Queen Mary 2 December 5, Southampton, Queen Victoria In addition, Cunard is hosting an exclusive ship visit later this year. On 22 September, Cunard will invite 60 Hays travel agents aboard Queen Anne in Southampton. David Jones, VP of Global Marketing & UK/EMEA Sales at Cunard, said: "Our 2024 ship visit programme shows we are committed to working with the trade even more closely this year.” “We know that the best way to support our agents in selling Cunard is by offering them the opportunity to experience our Queens first-hand.” During May's CLIA Conference in Southampton, 185 agents were given the opportunity to explore the wellness, dining and entertainment options on board Cunard's new ship Queen Anne. Travel agent registration is open via Shine Rewards Club. 

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Cunard’s high profile launch ship Queen Anne has helped fuel record-breaking bookings for the cruise line. The 3,000-guest vessel set sail on her maiden voyage on 3 May which was followed by a British Isles Festival voyage. This included the naming ceremony in Liverpool watched by thousands on the Mersey waterfront. Culture Liverpool estimates that more than 50,000 people attended Queen Anne's naming ceremony while Cunard generated over 21 million impressions across social media channels on the day. Cunard has booked more guests in May than any equivalent period on record. Queen Anne Europe itineraries have proved particularly popular with guests. Cunard President Katie McAlister said: "We're delighted to see such strong booking momentum in response to the successful launch of Queen Anne.” "This record-breaking booking period is testament to the hard work and dedication of our entire team." . 

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Cunard has appointed David Jones as new Vice President of Global Marketing & UK/EMEA Sales, effective immediately. He has been with Cunard (Carnival UK) since 2017, leading B2C and B2B marketing, and brings a wealth of global marketing experience. As VP of Global Marketing & UK/EMEA Sales, Jones will oversee key areas of Cunard's marketing and sales strategies. He is tasked with driving growth and delivering sales strategies across Europe, the Middle East, and Asia. Katie McAlister, President of Cunard, said: "We are delighted to welcome David to our leadership team at such a crucial moment for our brand. His experience will be instrumental as we build our global marketing presence.” 

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Cunard has unveiled its Event Voyages lineup for 2025, onboard Queen Mary 2, Queen Elizabeth and Queen Victoria. Event Voyages feature experts from the arts, gastronomy, wine and entertainment, hosting performances, Q&As and workshops. The cruise line will offer seven itineraries, ranging from five to 11 nights, beginning in February 2025. They include: Great Australian Culinary Voyage, Queen Elizabeth Features Australia's most successful chefs, producers and food critics, as well as a special three-course dinner at the Britannia and Grills Restaurants plus a culinary shore experience in Hobart. Departing February 6, 2025. Film Festival at Sea, Queen Mary 2 A seven-night cruise, in partnership with the British Film Institute, includes a curated activities and events such as screenings, conversations with industry icons, quizzes and Q&A sessions. Departing March 8, 2025. 185th Cunard Anniversary Sailing, Queen Mary 2 A seven-night itinerary that will celebrate Cunard's history with insights from maritime historians and a commemorative dinner. Departing June 24, 2025 Dance the Atlantic, Queen Mary 2 A seven-night transatlantic cruise celebrating the world of dance. Six leading dancers from the English National Ballet will perform classic and contemporary ballets in the Royal Court Theatre. Departing August 8, 2025. Agents can visit www.ShineRewardsClub.com for the latest news and information, as well as earn Shine points for bookings and training. 

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Cunard named its spiritual home as Godparent of newest ship Queen Anne and celebrated its Liverpudlian pride. It celebrated its long bond with the City of Liverpool, alongside five Liverpool icons. Cunard President, Katie McAlister, and Captain Inger Klein Thorhauge were joined by Spice Girl Melanie C, broadcaster and community leader Ngunan Adamu, restaurant entrepreneur Natalie Haywood, Liverpool music pioneer Jayne Casey, and heptathlon athlete Katarina Johnson-Thomson. Liverpool was the birthplace of Cunard with its first transatlantic crossing departing 184 years ago and the company's headquarters for 128 years. The event was watched by thousands at Pier Head. Queen Anne is the 249th ship to carry the Cunard name. Katie McAlister, President of Cunard, said: "This is testament to the enduring relationship that connects Cunard and the city. We are equally delighted to have our five chosen Liverpool icons represent the city in the ceremony." The ceremony was closed out by Italian tenor Andrea Bocelli performing with the Royal Liverpool Philharmonic Orchestra.   

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Cunard's new ship Queen Anne has arrived at home port Southampton ahead of its maiden voyage to Lisbon this week. Queen Anne is the 249^th Cunard ship to sail during the line’s long history. The new ship was handed over earlier this month at Fincantieri’s Maghera shipyard The 113,000-ton, 3,000-guest ship will sail a seven-night maiden voyage to Lisbon via La Coruna, on 3 May and will then depart for a 14-night voyage to the Canary Islands. 

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Cunard and Fincantieri celebrated as Queen Anne officially joined the Cunard fleet. A handover ceremony took place in Italy at the Fincantieri Marghera shipyard for the 3,000-guest ship. The event was attended by Italian Minister of Enterprises and Made in Italy, Adolfo Urso, and Italian Minister for Relations with Parliament, Luca Ciriani. Katie McAlister, President of Cunard and Paul Ludlow, President of Carnival UK were also present. Queen Anne is the 249^th ship to sail under the Cunard flag and the third built by Fincantieri. Queen Anne sails an inaugural cruise from Southampton to Lisbon on 3 May. The 114,000-ton ship has 14 decks with more choices of entertainment, dining and bars than ever before. Cunard has previously announced a series of partnerships for Queen Anne, including Le Gavroche at Sea residencies hosted by chef Michel Roux, wellness packages curated by Harper's Bazaar UK's beauty experts and exclusive British Film Institute screenings in The Pavilion. Katie McAlister, President of Cunard, said: "We are so excited to welcome Queen Anne to our fleet as she completes a remarkable quartet alongside Queen Mary 2, Queen Elizabeth, and Queen Victoria.” It marks the first time since 1999 that Cunard will have four ships in simultaneous service. “We are now fully focused on readying her to welcome guests for her maiden voyage on 3 May before she embarks on an historic British Isles Festival Voyage." 

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Cunard has announced its schedule for 2024 travel agent Fam trip cruises. The cruise line will offer four departures, all roundtrip from Southampton, taking place from August to November. Cunard will this year welcome more agents on board than ever before. It includes a total of nine ship visits, hosting 400 travel agents for Queen Anne's Operational Test on 29 April, plus a further 185 travel agents aboard its newest ship during the CLIA Conference in May. The agent Fam trips will all be four-night sailings, with 20 trade partners on each. Agents will stay in Balcony staterooms or Princess Grill Suites, and will be treated to drink receptions, training sessions, a speciality dining experience and shore excursions. Wi-Fi will be provided and hotel and dining service charges covered. The fam trips comprise: August 28 - on Queen Anne, sailing to Rotterdam September 11 - on Queen Mary 2, sailing to Zeebrugge October 13 - on Queen Mary 2, sailing to Hamburg November 15 - on Queen Victoria, sailing to Amsterdam Agents can register their interest in attending via Shine Rewards Club, aside from the September 11 voyage which is invite only. Tom Mahoney, Director of UK Sales, said: "These Fam trips will provide invaluable insights into the Cunard experience and what makes us truly unique.” “We appreciate how important it is for agents to get on board, and want to demonstrate a commitment to our trade partners." 

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Cunard says its recent Queen Anne competition has been the cruise line's most successful travel agent incentive ever. The competition gave agents the opportunity to win a place on Queen Anne's operational test overnight in Southampton on April 29. To be in with a chance to win, travel agents had to register their interest on Shine Rewards Club, with all subsequent bookings counted as an entry. During the competition window, which closed on March 10, a record-breaking 5,626 bookings were submitted via 856 individual travel agents. Of the total number of Cunard Fare bookings made during the competition, over 90% were entered into the draw, marking the best uptake the line has experienced for a travel agent competition. Cunard's Shine Rewards Club is a points-based loyalty and rewards scheme that offers Shine points for the bookings they make and training completed. Shine Rewards Club also shares the latest news and information about Cunard and is a hub of training support and other resources. It includes how-to guides and frequently asked questions. Angus Struthers, VP of Global Marketing at Cunard, said: "The excitement for the arrival of Queen Anne is growing by the day and the phenomenal engagement proved that our valued travel agent partners are feeling the same way.” 

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Cunard will sail a series of Caribbean cruises homeporting at cruise capital, PortMiami. Queen Elizabeth will sail a total of 33 roundtrip Caribbean cruises calling at Puerto Rico; Montego Bay, Grand Cayman, St Lucia and more. It is part of the line’s September 2025 to January 2027 cruise schedule across its fleet of four Queens. In January 2026, two ships - Queen Anne and Queen Mary 2 will simultaneously sail World Voyages visiting cities such as New York, Buenos Aires, Dubai, and Melbourne. The cruise schedule features 184 unique destinations around the globe, includes 37 overnight port calls and 66 late-evening departures. Katie McAlister, President of Cunard, said: "We are incredibly excited to have both Queen Anne and Queen Mary 2 offer full World Voyages in 2026.” Cunard's newest ship Queen Anne will visit 102 ports with 23 maiden calls including Phuket, Cape Town and Marseilles. Queen Victoria will spend most of the time exploring the Mediterranean, with overnight calls in Istanbul, Funchal Madeira, Amsterdam, Narvik, and more. All the new voyages go on sale to the general public on March 7, 2024.   

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Cunard reported its best January for cruise bookings in the last decade. The cruise line booked a record number of guests, up by 25% versus the previous high over the last 10 years. It flagged increased demand for both 2024 sailings and future years. Cunard President Katie McAlister said: "As we prepare to navigate what is set to be a truly ground-breaking year for Cunard, it has been fantastic to have such a strong start to the year.” “The appeal of Cunard is strong for guests across the world and is particularly strong for sailings across Europe on our new ship Queen Anne." The new ship launches later this year and the Queen Anne’s naming ceremony will take place in Liverpool on Monday, June 3 during a 14-night British Isles sailing. “Cunard has an incredible bond with the city of Liverpool,” McAlister said.   

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Cunard's spiritual home Liverpool will play host to the naming ceremony of highly anticipated new ship Queen Anne. The event will take place on the iconic Mersey waterfront on 3 June during a celebratory 'lap of honour' voyage around the British Isles. Cunard's hosts have been named as Busted musician, Matt Willis, and his TV presenter wife, Emma. The couple recorded a message revealing what guests can expect at the event. Queen Anne is expected to arrive on the Mersey soon after sunrise. Plans are being made for a special salute to the city where Cunard's transatlantic service first began way back in 1840. The 14-night British Isles Festival Voyage will depart Southampton on 24 May with maiden calls in Edinburgh (South Queensferry), Invergordon, Greenock, Belfast, and Liverpool. Guests sailing on the voyage have an opportunity to join the naming celebrations before a late evening departure to Cobh, Ireland, followed by a return to Southampton. Queen Anne is nearing completion in Italy. The event is expected to draw tens of thousands at various waterfront vantage points alongside the river at Pier Head, between New Brighton and Seacombe on the Wirral and on beaches at Formby and Crosby in Sefton. Cunard ships have previously attracted more than a million spectators to the banks of the Mersey, first for the maiden call of the QE2 in July 1990, and in 2015 for the Three Queens 'royal rendezvous' in front of the Cunard Building. This was to mark the 175^th anniversary of the cruise line. Cunard President, Katie McAlister said: "Cunard has an incredible bond with the city of Liverpool. We are all so excited for the city to see Queen Anne up close on her maiden call." Further details of timings, activities, and spectator information for Queen Anne's visit to Liverpool will be published in due course. 

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