Active Hotels adds Midlands Co-op to its growing distribution network

Cambridge, UK – Active Hotels now supplies Midlands and West Midlands Co-op’s online travel services, part of the UK’s largest regional co-operative societies, with hotel information and real-time online reservation capabilities. Customers using Co-op’s online travel services will be able to book hotel accommodation across Europe and receive confirmed online booking guarantees within seconds.

Midlands Co-op is the largest independent travel agent in the region with over 100 branches. This new agreement with Active Hotels ensures their customers have the best selection of accommodation options in the most popular areas in Europe. With a wide range of guesthouses, budget and luxury hotel properties, Active Hotels’ network of European hotels ensures that there is something to suit everyone’s taste.

Tim Wright, spokesperson, Midlands Co-op, comments, “We want to create a site that customers return to again and again for all their travel requirements. Active Hotels’ online reservation system provides our customers with exactly the kind of choice, flexibility and value that will encourage them to revisit our site for their accommodation requirements. As the demand for online hotel bookings continues to grow, we expect to process an increasing volume of reservations through our online portals.”

Shane Whaley, Active Hotels’ business development manager, comments, “West Midlands and Midlands Co-op have a strong presence online. The addition of Active Hotels’ online reservation service enhances their service, giving their customers access to over 28,000 rooms throughout the UK. We expect to build on Co-op’s success to date to deliver a steady stream of revenue through our online reservation system.”

About Active Hotels

Active Hotels is one of Europe’s leading online reservation providers to the hotel industry. It is currently processing over €130 million worth of bookings per year. Active Hotels creates mutually beneficial partnerships that enable both hoteliers and distribution partners to participate in the growing market for online hotel reservations.

Active Hotels offers the best choice of hotels and room prices available across Europe. At present, the company has over 3,500 partner hotels, with 2,500 in the UK and over 1,000 in France. It is also actively growing its hotel base across Europe, in Italy, Germany, Spain, Holland, Belgium and many others. The company promotes these hotels across its 1,500 partner websites, making each hotel visible to over a million Internet users each month.

The service Active Hotels offers is easy to integrate and use and provides a reliable source of revenue for hotels and distribution partners.

Launched in Cambridge, England in 1998 by Andrew Phillipps and Adrian Critchlow with a team of just five employees, Active Hotels now has over 40 talented people working under a strong and experienced management team.

For further information on Active Hotels please visit: http://www.activehotels.com

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