Adelaide eyes India’s cricket connections
The opportunity to visit one of the world’s most iconic cricket venues – the Adelaide Oval, and the forthcoming ICC Cricket World Cup series, is being used to target the Indian corporate and incentive travel market by the Adelaide Convention Bureau.
During the recent annual Dreamtime famil organised as a joint venture between the state business tourism bodies and Business Events Australia, the Indian delegation visited the upgraded Adelaide Oval.
In 2015 the ICC Cricket World Cup comes to Australia with one of the great rivalries, India v Pakistan, playing in Adelaide on March 4.
"This is a perfect opportunity for the Indian corporate and incentive market to include a world class cricket experience as part of an incentive trip to Adelaide," said Damien Kitto, CEO Adelaide Convention Bureau.
Kitto said that whilst South East Asia and China in particular are being courted heavily by Australian states and territories, South Australia has an "only in Adelaide" experience to offer India at Adelaide Oval with its iconic link to Sir Donald Bradman and the sport that dominates that country.
Ian Jarrett
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