Advantage becomes majority shareholder of WIN
Advantage Travel Partnership has increased its stake in Worldwide Independent Travel Network (WIN), the group of corporate travel specialists.
Advantage has increased its share from 25% to 95% to become the majority shareholder.
Originally founded in 1985, WIN was formed as an international consortium model between Advantage Travel Partnership (UK), Travellers Choice (Australia), Sure Travel (South Africa) and Schmetterling (Germany) to share, collaborate and create a strong buying network.
The investment in WIN means Advantage members can develop closer relationships with 6,000 affiliated global offices, as well as growing direct hotel partnerships through the WIN corporate hotel programme, which currently features 28,000 properties worldwide.
Advantage managing director Julia Lo Bue-Said, said: "Advantage is focused on investing in our membership offering and the investment in WIN supports this by providing growth opportunities.
"Members will be given exclusive products to create strong content and deals for clients, which will be strengthened further by building direct relationships with international hotel chains, through WIN."
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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