Advantage Travel Partnership to grow managed services
More than 50 The Advantage Travel Partnership members gathered in Majorca earlier this month for the Partnership’s Managed Services Conference.
The three-night event at Kimpton Aysla Mallorca in Santa Ponsa, was hosted by Classic Collection, with Fred Olsen, Expedia TAAP, Exodus and Vertical Systems as supporting sponsors.
Delegates were given an update on Advantage’s growth goals for its Managed Services model (AMS), as well as its technology investment plans.
There was also a workshop on ‘Unleashing Potential’ and a marketing surgery hosted by the Partnership’s Head of Marketing David Forder.
A panel debate also took place with members sharing their plans for the future.
Kelly Cookes, Chief Commercial Officer said: “The vast majority of our members who operate under our Managed Services proposition have had a really strong year of trading this year.”
“Across our AMS operating model we have seen significant growth with turnover at +30%, margin per booking, up by 3% with cruise sales more than doubling.
“There is no doubt the appetite we are seeing to join our managed service model is making it one of the fastest-growing operating models within the membership portfolio.”
Advantage manages all supplier payments, licensing and commercial contracts, which allows business owners the time to focus on sales and customer service.
It says the strategic focus for 2024 is to continue helping members maximise the commercial opportunities afforded from being a member of the Partnership.
In 2022 Advantage achieved a £120m turnover for this area of its business and currently has more than 70 branches operating under its managed services model.
Delegate Evan Desmond, Head of Leisure at Gray Dawes Group, said: “It was great to learn about future developments and to network with other like-minded business owners.”
Cookes added: “Every member who operates under an Advantage’s AMS model has their own trust account. It is a robust operating solution that works really effectively for members.”
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Turkish tourism stalls due to soaring prices for accommodation and food
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt
Qatar Airways offers flexible payment options for European travellers