Africa tourism takes the central stage at Paris B2B travel show IFTM Top Resa
After the success of its 2023 and 2024 editions, the Africa Convention is back at IFTM Top Resa, running September 23–25, 2025 at Paris Expo Porte de Versailles. IFTM Top Resa is France largest B2B event for the travel industry.
Organized by Facility Concept, the convention takes a major step forward this year with the creation of a dedicated “Africa Hall,” where all conferences and networking sessions will take place.
IFTM Africa Zone is also expanding significantly this year, with nearly 100 exhibitors expected—double the 2024 turnout. National tourism boards, ministries, incoming operators, and institutional stakeholders will showcase the continent’s vast and diverse tourism offerings.
The strong presence underscores Africa’s determination to strengthen visibility among French and international travel professionals.
Africa Convention in details
Positioned as a solutions hub for building a more competitive African tourism sector, the convention will spotlight the latest trends and challenges shaping the industry. Topics range from artificial intelligence and financing models to pricing strategies, cultural promotion, startup innovation, and the role of the African diaspora.
Program Highlights:
-
Africa Startup Contest (Sept. 23): In partnership with Open Tourisme Lab, startups will pitch digital solutions to African tourism boards to boost digitalization and traveler experience.
-
Financing & Competitiveness (Sept. 23): Experts will share insights on securing funding and making African tourism more affordable to strengthen global appeal.
-
AI & Tourism (Sept. 24): Ministers and tech leaders discuss how artificial intelligence can optimize operations and enhance customer experience.
-
Club Africa (Sept. 24): A high-level institutional meeting of African ministers, diplomats, and chambers of commerce focused on joint promotion, training, and diaspora engagement.
-
Cinema & Tourism (Sept. 24): A session showcasing how film production can drive tourism, economic impact, and global visibility.
-
B2B Meetings (Sept. 25): African and European leaders come together to forge partnerships and cooperation.
-
Culture as a Tourism Driver (Sept. 25): A closing session on leveraging cultural heritage and digital tools to boost Africa’s international standing.
To register to IFTM Top Resa, click on this link.
.
Related News Stories: Africa's luxury tourism brings little to local communities Cruise industry takes aim at Hawaii cruise tax proposals A&K Travel Group Rebrands Sanctuary Retreats Scoot to take over some Jetstar Asia routes AI takes the lead in travel booking – but human touch remains the ... Indonesia tourism campaign tours Rome SalamAir takes flight to Nairobi Etihad - China Eastern joint venture takes flight Virgin Australia takes delivery of leased Boeing jet from Avolon American Airlines takes delivery of 1,000th aircraft
TravelMole Editorial Team
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
France prepares for a massive strike across all transports on September 18
Turkish tourism stalls due to soaring prices for accommodation and food
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt