Age, gender make much difference in tour sales
Do age and gender make a difference for motivation in selecting packaged tours? Yes, for sure, says a survey conducted for the US Tour Operators Association.
“The survey found that men are less price-conscious than women, while women are more concerned with value offered by a given tour or vacation package,” said the survey.
Women also respond to more inclusions such as meals and sightseeing in the price, while men prefer a broader choice of side trips.
Safety is another drawing point for women. Men, however, cite companionship and meeting new friends as reasons for buying a tour or vacation package.
“Contrary to popular belief, younger people – 18 to 34 year olds – may be more likely to take a tour or a vacation package than their older counterparts,” the survey said.
Younger respondents scored highest across the board for potential to take a tour or vacation package, while surprisingly, those aged 65+ scored the lowest.
According to the survey, travelers aged 18-34 are more likely to buy a tour or vacation package for the following reasons:
- To see new or unfamiliar places.
- To find out more about the history or culture of an area.
- To enjoy greater convenience.
- To learn a new skill like cooking or photography.
This youngest group of travel decision makers is also more likely to be motivated by free hotel room upgrades.
TNS Research conducted the telephone survey of 1,000 people.
Report by David Wilkening
David
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