Agoda: Long weekend stays a huge opportunity for Asia hoteliers

Sunday, 22 Jun, 2025 0

Asia OTA Agoda is urging hotel partners to tap into the long weekend stay segment.

Agoda revealed that Asian travellers looking to travel long weekends are largely opting to stay in the APAC region, highlighting an opportunity for hoteliers.

The huge number of public holidays across Asia countries is an opportunity many hotels are missing out on.

Agoda saw an 80% month-on-month increase in accommodation searches from Malaysia, Indonesia, and Singapore ahead of the Eid long weekend.

Favoured destinations were Japan, Thailand, China, South Korea and Taiwan.

There was a similar trend during the Songkran long weekend in Thailand – with Hong Kong, Osaka, Shanghai and Seoul among the top choices.

The recent long weekend in Vietnam, which encompassed Liberation Day and Labor Day, saw Bangkok, Singapore, Tokyo and Seoul the most searched destinations.

“The opportunity to secure bookings and incentivise travellers to extend their trips and add ancillary items to boost revenue over long weekends has never been greater,” said Andrew Smith, SVP of Supply, Agoda.

“Hotels should ensure they are using the right data to target the hottest consumers from across the Asia Pacific region and ensure that their service offerings are tailored to their regional tastes.”

Agoda highlighted the many long weekend holidays in the region in 2025 such as Awal Muharram (Maal Hijrah) (Jun 27), Deepavali (Oct 20) and Mid-Autumn Festival (Oct 6)

By proactively offering packages that cater to long weekend stays and micro-vacations, hotels can capitalise on the trend, Agoda says.

It is encouraging hotels to offer long weekend and ‘maxi-break’ packages to promote extended stay offers.

TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.