Air Transat appoints new UK Commercial Director

Canadian leisure airline Air Transat has named Sonia Kurek as new Commercial Director of UK, Ireland and GSA Markets.

Kurek leads the airline’s global team to develop its commercial strategy, including all sales and marketing activity across all distribution channels.

She has responsibility for markets across Europe and the Americas, including the UK, Ireland, Portugal, Italy, Croatia, Spain, Greece, the Dominican Republic, Mexico and Haiti.

She joined Air Transat from British Airways, where she first started in 2004 as a Corporate Account Manager, looking after corporates and TMCs.

Several promotions followed, culminating in the role of Sales Manager – Specialists Markets at the airline, where she managed the distribution of a varied portfolio of customers including Groups, MICE, Retail/OTA, Cruise, Sports, Students, Tour Operators and Specialist Agents.

Prior to her role at British Airways, she spent four years at Trailfinders, then nine years at Qantas Airways as Key Account Manager, managing the airlines top leisure accounts.

Xavier Szwengler, VP Marketing & International Sales at Air Transat, said: “Her proven track record in delivering strong, considered and cohesive airline commercial strategies makes her the perfect addition to the Air Transat team. I am confident her expertise will ensure we continue to advance our presence in the UK, Ireland and the world”.

Air Transat recently announced a new weekly route between London Gatwick and Quebec City’s Jean-Lesage Airport.

The route launches in May 2022 and is one of four new 2022 routes added by the airline this year.

Learn more about :   Air Transat ( United Kingdom )