AirAsia X brand: to disappear or not to disappear?
AirAsia X Bhd will be renamed AirAsia and listed as a newly quoted stock on January 19, Capital A Bhd chief executive officer Tony Fernandes said. Capital A Bhd is a Malaysia-based investment holding and aviation services group. It is best known as the parent company of the AirAsia brand, although it no longer operates airlines directly.
Fernandes said the group plans to operate under a single airline brand and structure. AirAsia X and AirAsia will be consolidated into one airline group with global ambitions.
However, a day after Fernandes announcement, AirAsia X Bhd (AAX) clarified that no definitive decision has been made on renaming the company to AirAsia on January 19, 2026.
The long-haul budget carrier however indicated to currently explore a possible change of company name to better reflect the consolidation of AirAsia Group’s aviation business.
The development around AirAsia X will not affect future growth of the carrier. “With our new hub in Bahrain, we plan to develop a low-cost presence in the United Arab Emirates and Qatar and expand our reach across all continents,” highlighted Tony Fernandes. AirAsia Aviation Group is aiming to begin hub-related operations in Bahrain in the second half of 2026.
Fernandes also said the company is finalizing its aircraft orders, a move expected to reduce costs and improve margins through more efficient fleet planning.
In a separate statement, Capital A said that as its restructuring nears completion, the group will increase engagement with analysts and investors. The company plans to hold a series of domestic and international investor roadshows in the coming months to present its post-restructuring strategy.
That strategy is focused on five core businesses: maintenance, repair and overhaul, logistics, online travel services, food and beverage, and branding -in particular the AirAsia one.
Capital A also plans to host an investor day after the close of the fourth quarter, once there is clearer visibility on its 2025 performance based on unaudited results. The event will provide deeper insight into the group’s business segments, financial priorities, and long-term value creation plans.
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