Airline to poll customers on APD
Sunday, 31 May, 2011
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Virgin Atlantic is to hold its own mini public referendum on how the government should reform the controversial APD tax.
The airline will send out postcards to all its customers set to travel from Heathrow, Gatwick and Manchester airports explaining the tax and asking for views on an alternative.
The answers it receives will make up part of Virgin Atlantic’s response to the government’s consultation on the tax.
The airline says the move will strengthen the case for an alternative, as it is offering up the views of the travelling public to the government.
The Treasury’s consultation period on aviation taxation lasts until June 17.
Chief commercial officer Julie Southern said: “We want our submission to this consultation to speak for the thousands of passengers who travel with us every day, so we are taking this opportunity to engage with them to find out what they think.
“This is a great chance for our customers to make their voices heard in a quick and simple way, rather than via the Treasury’s inaccessible 49-page online consultation document.
“With the economy rate of APD to America having already tripled in the last five years, we expect that passengers will welcome this opportunity to state a case for no further rises.”
The postcard survey will take place for a week and will question passengers travelling between June 3 and 9.
by Dinah Hatch
Dinah
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