At Visit California, our mission is to develop and maintain marketing programs – in partnership with the state’s travel industry – that inspire travel to, and within, California.
We work hard to promote and market California as a premier tourist destination. From the mountains to the beaches, the redwoods to the deserts and from our metropolitan cities to our unique small towns, we see it as our job to inspire travel to this amazing state, one visitor at a time.
28 Jul 23NEWS
Made in Central Valley, CaliforniaHome to bustling communities, quirky towns, and some of the most fertile farmland in the ...Read moreMade in Central Valley, California - News & announcementsHome to bustling communities, quirky towns, and some of the most fertile farmland in the United States, Central Valley, California is full of unique sights, sounds and tastes. Visitors will find food, wine, music and art that’s uniquely made only in Central Valley, created and grown by the locals. Made in Yolo Sitting at the most northern part of the Central Valley, visitors to Yolo County will find peaceful farmland and an abundance of locally grown produce. This ranges from fruit and vegetables, to honey and lavender. The Capay Valley Lavender Farm spans 27 acres and grows herbs, figs, pomegranates, citrus and olives. Founded by 64-year-old farmer Sherri Wood in 2017, Capay Valley Lavender grows five acres of lavender and produces many lavender-made products, including lavender lip balm, hand cream, essential oil, candles as well as tea and syrups. Visitors can experience tours of the farm, enjoy a picnic in stunning scenery, and take part in hands-on workshops. Made in Lodi Home to 32% of California’s Zinfandel, Lodi’s 100,000 acres of vineyards produce over 100 award winning wines. Visitors can enjoy wine tours, tastings and dinner pairings whilst sitting down with the people who have grown grapes and made wine for generations. McKenzie Winery is a family run business and has been for six generations, located by the Mokelumne River. Each varietal fruit is hand-picked, then fermented and aged in carefully selected barrels. Made in Fresno As one of the top agricultural counties in the US farming is a key element in Fresno’s economy and culture. With nearly 200 million acres of farmland producing more than 300 premium crops, Fresno County's farms make for scenic landscapes. Visitors can buy produce directly from the farms and learn about the stories behind generational farmers. Basilwood Farm is a family owned and operated goat farm that produces skin nourishing goat milk soap as well as skincare, deodorant and even laundry soap. The farm has been in their family for 20 years and visitors don’t just walk away with a bar of soap, they are welcomed to help milk the goats, name new kids, and help on farm projects and workshops. Made in Visalia Like much of the Central Valley, Visalia has an abundance of farm fresh produce that is never grown far from where it’s bought. Visalia’s farmers market is one of the biggest in the region and runs year-round. Visitors will find an abundance of seasonal, fresh fruits that are grown in the California sunshine on farms that surround the city. As well as being able to buy the farm produce, master gardeners also attend and offer advice to help visitors grow their own fruit, vegetables and plants There is music every first Saturday of the month and every last Saturday kids can take part in a free activity. Made in Modesto Modesto is a growing city that sits at the very heart of Central Valley. The city’s downtown area is a colourful collection of over 100 unique street murals painted by international artists. Wander the streets that serve as an open-air art exhibition, taking in the artwork or follow the Modesto Mural Walk Audio Tour. The first of its kind, this guided street art audio tour takes users from Rodin Ranch farm market past restaurants, coffee shops, museums, and galleries. Taking just under an hour, the audio tour introduces the artists who created the murals and the stories behind them. Made in Bakersfield A buzzing city in the south of Central Valley, Bakersfield has a style of its own and even a music genre named after it. The gritty style of country music, Bakersfield Sound, was born in the Southern California town during the mid-50s and pioneered by country music legends Buck Owens and Merle Haggard. Bakersfield, known as ‘Nashville West’, has since become a hub for all kinds of music. The town has many ‘sounds’ for visitors to explore and enjoy in the many music venues, including Buck Owens’ Crystal Palace, a celebrated venue among country music fans. For more information visit www.visitcentralvalley.com
21 Jul 23NEWS
Family adventures in Lompoc, CaliforniaExplore La Purisima Mission State Historic Park: Step back in time at La Purisima Mission. This ...Read moreFamily adventures in Lompoc, California - News & announcementsExplore La Purisima Mission State Historic Park: Step back in time at La Purisima Mission. This preserved mission allows visitors to explore the grounds, interact with farm animals, and take part in engaging interactive activities. Kids will love the living history demonstrations and hiking along the park's scenic trails. Take a Sweet Tooth Tour of Lompoc: Check out an epic list of places for the sweet tooth in Lompoc. Sample cookies, cupcakes, specialty donuts, Nutella toast, milkshakes, or melt-in-your-mouth soft-serve cones. Lompoc never has any shortage of sweet treats. Catch a Rocket Launch: Plan your trip around a rocket launch from Vandenberg Space Force Base for an unforgettable family experience. Lompoc has several perfect viewing spots, set up your chairs, and gaze up at the sky. Watching a rocket launch from Vandenberg Space Force Base is not the marvel of technology; it's a celebration of human achievement. Visit the Lompoc Museum: Delve into Lompoc's fascinating past, where exhibits showcase the area's cultural heritage and history. The museum offers interactive displays, artifacts, and captivating stories that will fascinate young minds and spark curiosity. Dive into the Cabrillo High School Aquarium: The aquarium showcases a variety of marine life, providing a captivating glimpse into the diverse ecosystems found in the surrounding waters. Children and adults alike can marvel at colorful tropical fish, coral reefs, and learn about the importance of marine conservation. From interactive exhibits to hands-on learning opportunities, the Cabrillo High School Aquarium offers a memorable marine adventure. Lompoc Mural Tour: Lompoc is a vast canvas of art, thanks to its iconic murals that grace the downtown area. Take a self-guided mural tour to view the vibrant artwork that tells the story of Lompoc's culture and heritage. Pick up a map from the Lompoc Valley Chamber of Commerce or download online to navigate through the town's colorful streets. A Day in the sand at Jalama Beach: Just 30 minutes from Lompoc, Jalama Beach offers an idyllic setting for a memorable day trip. Splash in the waves, or simply soak up the sunshine. Enjoy a picnic on the beach, savoring delicious treats like the famous Jalama Burger. Located on scenic Pacific Coast Highway 1, just 155 miles northwest from LA, Lompoc is a California hidden delight. A valley setting, surrounded by spectacular rolling hills and vineyards, unlocks top class golf, wine tasting, cycling, hiking, skydiving, and surfing at nearby Jalama Beach. www.explorelompoc.com
10 May 23Partner News
10 Ways to Experience Greater Palm Springs ResponsiblyAs increasing numbers of leisure and business travelers strive to travel more responsibly and ...Read more10 Ways to Experience Greater Palm Springs Responsibly - News & announcementsAs increasing numbers of leisure and business travelers strive to travel more responsibly and consciously, Visit Greater Palm Springs (VGPS) has doubled down on its commitment to ensure that the values of sustainability, community, collaboration, and inclusion are not only embedded within the organization itself but also in the region's travel industry. New partnerships, content, and web guides are making it even easier for sustainably-minded travelers, meeting planners, and event producers to find the information and resources they need to curate thoughtful, carbon neutral, and regenerative itineraries throughout the nine desert cities and surrounding protected wildlands. Here are 10 ways travelers can tread lightly when visiting Greater Palm Springs:
- Be a Kind Traveler
- Go Car-Free
- Charge Up
- Learn About Sustainable Energy
- Take a Bike Tour
- Tee Off Mindfully
- Embrace Mother Nature
- Shop Antique, Vintage & Consignment
- Savor Farm-to-Table Dining
- Support the Local Indigenous Tribes
20 Apr 23Partner News
Visit Native California platform launches promoting the Golden State’s Native lands and cultural heritage experiencesVisit California recently launched online platform, Visit Native California, a new statewide initiative in partnership with ...Read moreVisit Native California platform launches promoting the Golden State’s Native lands and cultural heritage experiences - News & announcementsVisit California recently launched online platform, Visit Native California, a new statewide initiative in partnership with state officials and tribal leaders designed to showcase California’s vibrant Native communities and cultural tourism experiences to travellers around the world. California is home to more than 100 federally recognised tribes, with Native culture woven into the fabric of its communities. The new site is a vital source of information on all of the cultural tourism experiences visitors can find across the state — including museums and cultural centres, outdoor experiences like hiking and boating, restaurants, tasting rooms and so much more. “Visit California is honoured to create a platform that showcases the rich cultural heritage of the Native Americans who have called this place home for thousands of years,” Visit California President & CEO Caroline Beteta said. “We’re committed to partnering with California’s tribes and creating spaces to uplift and honour their voices, communities and cultures.” Visit Native California is funded by a federal grant awarded as part of the American Rescue Plan Act to help the communities hardest hit by the pandemic. The grant earmarks $1 million to increase awareness of and travel to the state’s cultural heritage tourism experiences. The funding enables Visit California to create and share stories on the Visit Native California platform, which are housed online at VisitCalifornia.com. These stories celebrate the spirit and diversity of California’s people and promote visitation to tribes’ cultural heritage tourism experiences. Native storytellers will help expand the California Responsible Travel Code’s emphasis on preserving the state’s cultural heritage and natural resources while bolstering the people who provide and promote Native experiences across the state. Native California experiences across the state Across California, destinations honour and celebrate the rich history of Native American tribes who first inhabited the state more than 15,000 years ago. From cultural heritage centres and museums to annual festivals and historic hotels, the state is a leader in preserving and uplifting Native American history. Learn more about California’s Native American history on your next trip with these unique and inspiring experiences. Cultural Centres and Museums
- New Cultural Centre Opening in Palm Springs: Palm Springs is home to the Agua Caliente Band of Cahuilla Indians, the original inhabitants of the area. Explore their history and culture at historic sites like the sacred reservations at Tahquitz and Indian Canyons. Scheduled to open in April 2023, the Agua Caliente Cultural Plazaincludes a Cultural Museum, Gathering Plaza, gardens, Oasis Trail and The Spa at Séc-he, which will restore access to the underground ancient healing mineral waters, estimated to be over 12,000 years old. The Cultural Museum will act as a gateway to the tribe’s past, present and future with five different exhibit areas all dedicated to telling their history from the native flora and fauna of the Indian Canyons to ancient artefacts.
- Honouring the Chumash Tribe in Ventura County: Discover the local history of Ventura County, from the stories of the Chumash people to present-day facts at the Museum of Ventura County. The Chumash exhibit at the Channel Islands Maritime Museumdetails the Chumash as a seafaring civilisation. Tour the Old Mission Basilica San Buenaventura or take a trip to the Channel Islands National Park and discover where the Chumash hunted, fished and traded.
- Native Sites in San Diego: With over 32,000 archaeological sites in San Diego County, the San Diego Archaeology Centerin Escondido features a rich collection of artefacts and allows visitors to learn the story of how people have lived in San Diego County for the past 12,000 years. The Barona Cultural Center & Museum, located on a Native American reservation, offers a unique educational journey with listening alcoves, photographic displays, archives and more than 300 artefacts. Cupa Cultural Center is dedicated to the Pala Indians and enhancing traditional cultural practices.
- People of the Earth’s Santa Monica Park: In honour of the Tongva, “people of the earth”, and Native habitants of Santa Monica, the city built Tongva Park, a six-acre urban oasis adjacent to the beach. Take a self-guided tour of the park, which is divided into four main sections: Observation Hill, Discovery Hill, Garden Hill and Gathering Hill. The park features a native and locally appropriate sustainable plant palette that changes subtly with the seasons. Visit the Santa Monica History Museumto view artefacts and learn more about the Tongva people.
- Walk the Me-Wuk Trail in Tuolumne County: Tuolumne, also known as “Stone Houses,” is home to two native tribes - the Tuolumne Band of Me-Wuk Indians and the Chicken Ranch Band of Me-Wuk Indians. The annual Me-Wuk Lifewaysprogrammes offer authentic experiences to learn about and view ancient Native American dwellings and interpretive exhibits as part of a guided walk on the Shadow of the Me-Wuk Trail in Pinecrest Lake.
- Explore the Culture of the Yokuts in a Self-Guided Tour: Explore the amazing culture of the local Yokuts and Western Mono tribes in a self-guided tour that begins in Visalia. Start at Mooney Grove Museumto see one of the largest native American woven basket collections on display, before heading to the Kaweah Heritage Visitors Center at Kaweah Lake to witness bedrock mortar. Hospital Rock in Sequoia National Park is home to some of the finest examples of native American pictographs and the largest Native American village within current park boundaries once thrived here.
- Visit Native Historic Sites in Siskiyou: Lava Beds National Monumentin northern California has more than 700 caves with Native American rock art sites. The rocks are carved petroglyphs and painted pictographs located in the traditional territory of the Modoc people and their ancestors. Stewart Mineral Springs also offers a unique environment of sacred mineral waters and a variety of workshops where the Karuk Tribe has respected these springs for generations.
- Los Angeles Native American Culture and Heritage: Explore the history and impact of Los Angeles’ Native American culture and heritage at the Autry Museum of the American Westthat’s filled with Native film memorabilia, historic firearms and paintings. The Becoming Los Angeles exhibit at the National History Museum has sections on the Gabrielino and Tongva homelands. Heritage Park has traditional Tongva dwellings built by Tongva volunteers and Wishtoyo Chumash Village authentically recreates a working Native American village.
- Festivals and Tours in Del Norte County: Del Norte County is rich with Native American culture. Experience the Yurok tribe’s annual Klamath Salmon Festivalon 19th August, or Tolowa Dee-ni’ Day on 22nd September. Hike the Grove of Titans to view the tallest coastal redwood trees on earth that are sacred to the Tolowa, tour the Yurok Country Visitor Center for local gems or book a Redwood Yurok Canoe Tour to paddle in an authentic hand-carved dugout canoe.
- Learn More About Native Cultures in Eureka: The Wiyot Heritage Centerjust 15 miles south of Eureka is dedicated to the understanding, revitalisation and celebration of Wiyot culture. It’s home to a permanent collection of Wiyot cultural materials and showcases temporary exhibits, educational programming and festivals throughout the year. In the city of Eureka, the American Indian Art and Gift Shop features work by more than 40 local indigenous artists and many out-of-area Native artists and crafters. Visitors can view extensive Native American basketry and regalia at the Clarke Historical Museum in Eureka.
- Experience a Kuyam at Ojai Valley Inn: Surrounded by sprawling hills and lush greens, Ojai Valley Inncontinues to honour its Native American history and the Chumash Indians who settled in Ojai more than 10,000 years ago. From the names of its buildings and spaces, to its signature experiences, guests are immersed in Chumash heritage. At Spa Ojai, experience a Kuyam (“a place to rest together”), which is a therapeutic detoxifying massage coupled with a meditative and traditional Chumash narrative.
- Temecula’s Native American-Owned and Operated Resort: Located in Temecula Valley, Pechanga Resort Casinois owned and operated by the Pechanga Band of Luiseño Indians who created the luxury resort to pay tribute to their heritage. Admire the cultural, historical and artist installations in the resort’s lobby and Summit Events Center. Spa Pechanga offers services derived from the healing botanicals used by Native people and is one of the only Native American-inspired spas in California.
24 Feb 23Brochures
2023 California Visitor’s Guide2023 California Visitor’s Guide - News & announcements
12 Jan 23Partner News
Wellness breaks in CaliforniaFrom yoga retreats to living like a monk, rejuvenating the mind and body is ...Read moreWellness breaks in California - News & announcementsFrom yoga retreats to living like a monk, rejuvenating the mind and body is one of the travel industry’s top trends for 2023. The need to unplug and reboot is largely due to fast-paced lifestyles, increased stress factors and post-pandemic lag. California has long been a mecca for travellers seeking a higher level of health, fitness and inner peace. Retreats can be found all across the Golden State, from the beachy yoga culture in Southern California to the breezily beautiful Central Coast and remote northern regions. Discover five of the best wellness experiences for 2023 in California. Live like a monk in Shasta Abbey, Mount Shasta Achieve a more profound sense of self through a stay at Shasta Abbey. This Buddhist monastery welcomes outsiders into its beautiful, sacred space, located on a 16-acre forest near the base of Mount Shasta. The three-day Introductory Retreat encourages visitors to try Soto Zen through guided meditation, Dharma talks, and mindfulness. Soak in a desert oasis at Two Bunch Palms, Desert Hot Springs Two Bunch Palms, a former favourite of Al Capone, the resort has more recently hosted Julia Roberts, Meryl Streep, Madonna, and more. Thanks to natural aquifers found in Desert Hot Springs (30 minutes outside of Palm Springs), guests can soak in healing mineral water under the shade of tamarisk trees. The spa menu encourages adventure through unique therapies, including water shiatsu, sound vibration healing and shaman-lead classes. Find your centre, then ride waves with a Surf & Stay retreat, San Diego Up your fitness, SoCal-style, with a Surf & Stay retreat in San Diego. Guests can choose from weekend or five-day packages, both of which include accommodations at Blue Sea Beach Hotel, overlooking the Pacific Ocean. Guests will be fully kitted out in head-to-toe surfing gear while enjoying unlimited lessons and surf tours up and down the San Diego coast. Yoga classes, guided bike tours and stand-up paddleboarding lessons are offered too. Relax with curated cannabis in Mendocino County Incorporating cannabis into wellness has become more popular and for those who would like to combine the CBD trend with travelling, Mendocino is a place to be. Key takes on integrating CBD and cannabis products into a visit include a session at Fort Bragg’s The Bakery, featuring artisanal cannabis products presented in bakery-style display cases. In Ukiah, visitors can head to Plantshop for a selection of local sun-grown herb or a medicated yoga session. Located in the most southern tip of Mendocino County, Gualala’s High Tides offers up full service of “compassionate cannabis care”. Relax with yoga and wine in Westerbeke Ranch, Sonoma It’s all about balance at Westerbeke Ranch in Sonoma where Body Flows hosts regular retreats. It includes daily yoga classes, meditation, hikes, healthy farm-to-table meals, and nightly tastings best enjoyed before a dip in the hot tub. Visitors can retire to the private or shared cabin, nestled in among trees and gardens.
12 Dec 22Partner News
Eco-Friendly California DestinationsIf you are looking to support destinations that are doing their part for the ...Read moreEco-Friendly California Destinations - News & announcements
If you are looking to support destinations that are doing their part for the planet, look no further than the Golden State. It should come as no surprise that California is a pioneer in green initiatives and sustainability programmes. Here we look at five destinations that are doing their part to help with game-changing policies and programmes.Sonoma County Sonoma County is one of the most eco-friendly destinations in California. Sonoma Winegrowers is the world’s most sustainable wine-growing region, with 99 percent of the county’s vineyards certified as sustainable. Benziger Winery was the first in Sonoma County to become certified biodynamic. In addition, Charles M. Schulz Sonoma County Airport is 100 percent solar powered. Monterey County There are many reasons Monterey is one of the most sustainable destinations. Monterey County hosts 13 weekly farmers’ markets. Salinas Valley’s Scheid Family Wines uses wind turbines to power its operation and 120 surrounding homes. Ventana Wildlife Society works to protect the California condor, a bird that was nearly extinct but now can be seen soaring over Big Sur and Pinnacles National Park. Irvine The master-planned city of Irvine has 300-plus miles of on-road bike lanes, 50-plus miles of off-road trails, and 16,500 acres of parks and dedicated open space. It’s home to the historic Irvine Ranch, a National Natural Landmark featuring 50,000 acres of protected land laced with hiking and equestrian trails. Irvine also has one of the highest percentages of solar-powered homes among US cities. In 2021, it became the third California city to pledge carbon neutrality by 2035. Big Bear The Southern California Mountains Foundation Programme connects people to public lands through education, stewardship and environmental citizenship. The Care for Big Bear campaign inspires residents and visitors to care for the natural environment. Volunteers keep Big Bear Lake’s shoreline and beaches clean through the Adopt-a-Shoreline programme. The Adopt-a-Trail programme maintains clean trails in national forest lands. Eureka Eureka has 14 parks, including the 67-acre Sequoia Park Zoo and its Redwood SkyWalk, a series of bridges and platforms 100 feet above the forest floor. The Eureka Waterfront Trail offers six miles of wildlife education and recreation along Humboldt Bay. An active port, Eureka’s restaurants serve locally harvested seafood including oysters, salmon, and crab.
02 Nov 22Expert Hub
Unique Wine Experiences in CaliforniaAs the fourth largest wine producer in the world, California is synonymous with wine ...Read moreUnique Wine Experiences in California - News & announcements
02 Nov 22Expert Hub
California’s Newest and Most Iconic Luxury Hotels and ExperiencesEveryone deserves to be pampered, so do it in style at one of California’s ...Read moreCalifornia’s Newest and Most Iconic Luxury Hotels and Experiences - News & announcements
10 Oct 22Partner News
Visit Native California Launches in Palm Springs with Tribal SupportOn Sept. 14, the Visit Native California initiative was introduced at day-long press conference ...Read moreVisit Native California Launches in Palm Springs with Tribal Support - News & announcementsOn Sept. 14, the Visit Native California initiative was introduced at day-long press conference and media event that started at the Agua Caliente band of Cahuilla Indian’s new Cultural Plaza in Palm Springs. The initiative is a collaboration with the state’s 109 federally recognized tribes to promote American Indian tourism in the Golden State. The program is funded by a noncompetitive grant received by Visit California as part of the federal American Rescue Plan Act. Visit California President and CEO Caroline Beteta, Director of the Yurok Economic Development Corporation Raymond Bacon, Agua Caliente Band of Cahuilla Indians Chairman Reid Milanovich, and American Indian and Alaska Native Tourism Association CEO Sherry L. Rupert. Coverage of the Visit Native California media event generated more than 670 stories with a reach of 724 million readers, reflecting strong interest in American Indian tourism. Highlights include coverage by AFAR, AP News, Desert Sun and The Points Guy. When the program formally launches in March 2023, it will be anchored by a dedicated content portal VisitCalifornia.com. This will host blogs, podcasts, itineraries and more to promote the state’s cultural centers, museums, parks, trails, festivals and hotels where travelers can experience California’s Native heritage. The media launch event featured Native American musical performances, cuisine and examples of the tourism experiences on offer to visitors. The event featured Me-Wuk singing and storytelling as well as dance performances by regulars at Oakland’s Indigenous Red Market street fair. The Young Family, who frequent Oakland’s Indigenous Red Market, performed at the media event luncheon. The media event also showcased Native farm-to-table cuisine. Lunch was prepared by Chef Crystal Wahpepah, an Oakland native and member of the Kickapoo nation. Wahpepah runs Oakland restaurant Wahpepah’s Kitchen and is rapidly gaining celebrity as an ambassador for Native cooking. The event also featured a farm-to-table dinner by women of the Augustine Band of Cahuilla Indians who run Temalpakh Farm, wine provided by native winemaker Kitá Wines and beer from the Yurok-owned Mad River Brewing. Media were treated to an unforgettable dinner at Temalpakh Farm in Coachella. In addition to expanding the reach of cultural experiences, Visit Native California will be an opportunity to deepen the tourism industry’s commitment to sustainability and responsible travel in partnership with the state’s tribes. Carlos Geisdorf of the Tuolumne Band of Me-Wuk, who performed at the event, offers guided hikes on which he shares his knowledge of Me-Wuk history and the natural landscape. Members of the Yurok tribe displayed a 20-foot redwood canoe they use for guided tours of the Klamath river, which runs through their ancestral land. The tribe recently signed a memorandum of understanding with California State Parks to integrate Yurok forest management techniques that can prevent wildfires and access the land for traditional cultural practices. A Yurok redwood canoe on display at the media event. Local DMOs and tourism industry members can help expand the program to include more tribes, businesses and individuals by submitting suggestions to the consumer content and public relations teams.
07 Sep 22Partner News
Influencers Surf SoCal Beach Destinations in Lead Up to California Surfing DayTo support surf destinations and build hype for California Surfing Day on Sept. 20, ...Read moreInfluencers Surf SoCal Beach Destinations in Lead Up to California Surfing Day - News & announcementsHuntington Beach and Santa Barbara, Nique enjoyed a visit to the Huntington Beach International Surfing Museum, a sunset cruise with Santa Barbara Sailing Center and a treatment at Alchemie Spa in Santa Monica. Cherif Fall (Pro Surfer), @fallcherif9 Following the competition in Huntington Beach, Cherif headed down the coast to Carlsbad and Hermosa Beach, where he enjoyed an SUP experience in the Carlsbad Lagoon and visited the Surfers Walk of Fame in Hermosa Beach. Phil Calvert, @philwaukee Phil kicked off his trip with a visit to the Del Amo Fashion Center and a surfing lesson with AQUA SURF at Torrance Beach, before heading to Huntington Beach to attend A Great Day in the Stoke. Phil wrapped up his trip with a stay in Oceanside at Mission Pacific Resort and a visit to the California Surf Museum. A Great Day in the Stoke was organized by Nate Fluellen of @worldwidenate, who Visit California has worked with previously and who continues to promote California Surfing Day on his social media.The surfing and travel influencers toured beach destinations, sharing photos in and out of the water to their combined 400,000 global Instagram followers. Nique Miller (Pro Surfer), @nique_miller In addition to checking out classic surf breaks in
30 Aug 22Partner News
Rural Regions Enhance Marketing Efforts with Visit California ProgramVisit California’s rural marketing programs help rural destinations promote and manage visitation and accelerate ...Read moreRural Regions Enhance Marketing Efforts with Visit California Program - News & announcementsCalifornia Digital Optimization Visit California partnered with Miles Partnership to conduct a rural region-based California Digital Optimization program aimed at improving the quality of California tourism content on Google, TripAdvisor and Yelp. COVID-19 left many assessed businesses with inaccurate business profiles on search platforms, which can cause confusion and lost business. The experts at Miles Partnership educated and provided hands-on assistance to DMOs and individual businesses on how to increase their exposure, improve destination perception and drive more measurable results through travel search platforms. The California Digital Optimization program is ongoing, addressing COVID-19 recovery, demand generation and an rural destination stewardship efforts. All industry partners are invited to take advantage of California Digital Optimization evergreen resources. Digital Optimization by the Numbers
- Total participating DMOs: 75
- Total counties audited for top searched locations on Google: 46
- Total business listings submitted for audit: 3,500
- Total new images uploaded to Local Guide Accounts on Google: 829
- Consumer image views from Local Guide accounts (Dec– Aug): Over 6M
- Total Investment: $149,000
- Total Investment Per Region (7 regions): $21,285
- Total campaign investment: $120,000
- Total investment per region: $15,000
- Nearly 59 million Impressions with at least 5.8 million per region , exceeding goal by over 80%
- Over 100,000 banner ad clicks
- Overall click-through rate of .21%, exceeding industry average (.1%) by 100%
- Total Investment: $150,000
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