‘Almost 15.5m to book in peaks period’
An estimated 15.44 million people intend to book holidays between the end of Christmas and February.
Nine per cent of those were expected to have been purchased during the first week after Christmas.
The findings from Sainsbury’s Bank research reveals that consumers intend to spend around £677 per person on holidays with 19% intending to spend over £1,000 per person.
People in London and the Midlands are the keenest to book a holiday in the New Year peak booking period, where 36% respectively are planning to do this by February.
Only 28% of people in the South of England plan to book early, the lowest recording in the country (see table).
London 36%
Midlands 36%
North West 35%
East Anglia 34%
North East 33%
Scotland 30%
Yorkshire 29%
South 28%
Wales/West 28%
(source: Sainsbury’s Bank)
Report by Phil Davies
Phil Davies
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.

































Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Digital Travel Reporter of the Mirror totally seduced by HotelPlanner AI Travel Agent
Strike action set to cause travel chaos at Brussels airports
All eyes on Qatar as Qatar Airways leads a season of global events