Amadeus expands UK team
Advantage Travel Centres former head of marketing Beverley Barden has joined Amadeus UK.
She has become head of customer segment management responsible for driving greater understanding of the various customer segments served by the company.
Amadeus has also promoted Rachel Castle to head of sales after five years with the GDS.
Leading the UK sales team, she will be looking for growth from the SME sector and well as in business travel.
The appointments come as Amadeus claims a UK market share of more than 32% after attracting more than 100 new clients last year, including Capita Business Travel and JTA.
UK and Ireland managing director Stephane Durand said: “Having worked for Amadeus in a sales capacity for nearly five years, Rachel has played a key role in expanding our client portfolio in the UK and understands what our clients expect from entering a partnership with us.
In her new role, Rachel will be responsible for managing and developing the current sales team to achieve our ambitious growth targets, and Beverley will play a key role in developing greater customer insights which will complement Amadeus’ overall business development.â€
by Phil Davies
Phil Davies
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025