Amadeus invests in technology start-up
Amadeus has confirmed investment in a London and Barcelona-based start-up which aims to rank the popularity of every place on earth.
AVUXI is the latest start-up to benefit from an Amadeus Ventures investment.
AVUXI’s TopPlace technology shows the most popular areas within a city through ‘easy to understand’ heat map overlays.
This allows travellers to search for a hotel on an online travel agency or metasearch site and intuitively understand the most popular places in the city they are about to visit.
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In addition, AVUXI’s ranking scores assign location ranking to each hotel, villa and apartment.
It means travellers can search for popular places by category, such as food, shopping, nightlife and sightseeing.
Amadeus says for online travel agencies, metasearch sites, and hotels, AVUXI’s platform has the ‘power to transform those just browsing into those willing to book a night’s stay, resulting in improved conversion, increased revenues and happy, loyal customers’.
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"Finding ways to improve conversion for our customers is a key focus as a company," said sKatherine Grass, head of Amadeus Innovation & Ventures.
"By building a culture of collaboration with developers, start-ups, partners and our own staff, we are unlocking new innovations that can deliver real value to our customers and travellers. That’s why we are excited to invite AVUXI into the Amadeus Ventures portfolio,"~
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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