Amadeus launches tailor-made river cruises brochure

Amadeus River Cruises has launched its 2026 Five-Star Tailor-Made River Cruises brochure.

It follows its most successful year to date with UK sales up 57% and turnover up 62.7% compared with the same time last year.

The 148-page brochure – its largest UK brochure to date – features a brand new and exclusive UK proposition combining more inclusive pricing and onboard credits.

It includes a new ship and new packaged cruises with pre- and post- extensions.

Exclusively for UK guests, every cruise now includes return flights from the UK, executive overseas transfers, full board five-star cruising with gratuities included.

There is also up to €200 onboard credit per person.

For travellers wishing to extend, the UK team can tailor rail travel, pre- and post-cruise stays, and extended touring.

Laura Wilson, head of business development for GSA, Fred. Holidays said: “We have listened to the UK market and are providing them with what they want – a fly/cruise offering that has been designed for simplicity and peace of mind.“

“We believe that luxury lies in choice and our new Five-Star Tailor-Made River Cruising programme delivers with a complete fly-cruise package plus added value.”

Launching on the Rhine in May 2026, AMADEUS Aurea will feature a hybrid propulsion system.

The ship can accommodate 158 guests in 12 suites with balconies and 67 cabins.

It also houses the Panorama Restaurant, sun deck with outdoor pool and Lido Bar, a fitness room and a River Terrace.

For the first time, the UK brochure features tailor-made pre- and post-cruise tours and stays.

These tours, which have been designed exclusively for the UK market, include:

Four-day Glacier Express available pre- or post-cruise from Basel. Includes private transfers from ship to train station; scenic rail journey to Zermatt; two nights’ accommodation in Zermatt; excursion on the Gornergrat Mountain Railway; reserved seats on the iconic Glacier Express from Zermatt to Chur; one night’s accommodation in Chur; and rail transfer to Zurich airport. Prices from £1,199 per person.

Classical Rhine & Lake Como. A seven-night Classical Rhine cruise between Amsterdam and Basel combined with a three-night land extension including train journey from Basel to Lake Como, three-nights’ lakeside accommodation; guided cruise on Lake Como; and escorted overseas transfers. Prices from £3,541 per person.

Classical Rhine & Scenic Trains of Switzerland. A seven-night Classical Rhine cruise between Amsterdam and Basel combined with a three-night land extension including Swiss rail travel; one night’s four-star accommodation in Montreux; two nights’ four-star accommodation in Interlaken; GoldenPass Express panoramic train journey; excursion to the Jungfraujoch; and reserved seats and luggage transfers where applicable. Prices from £3,941 per person.

The 2026 programmes includes 15 different itineraries on the waterways of Belgium and Holland, past the Rhine’s picturesque vineyard scenery, along the Rhine-Main canal, in the steps of French Savoir-Vivre on the Rhône, Saône and Seine, and through the charming landscapes adjoining the Danube all the way to the Black Sea.

Also featured is a new Rhine Concert Cruise featuring Dutch violinist and conductor André Rieu, as well as golf-themed cruises on the Rhine and Seine.

The new brochure is being distributed to 400 strategic partners on 22 August, and travel agents can order copies via BP Tradegate.

A digital version, along with additional sales assets, is also accessible via the Fred. Holidays Agent Portal at www.agentfred.co.uk.

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Learn more about :   Amadeus River Cruises ( United Kingdom )