Amadeus plans theatre and attraction ticket distribution
Amadeus plans to add theatre and attraction tickets as well as restaurant booking capability to its front office selling system for agents.
Marketing director of marketing Elaine Seeto said the enhancements would come in the “very near future” and were part of the GDSs drive to encourage more small travel agents to adopt and use Amadeus technology.
Seeto claimed the GDS had attracted 50 new small independent agents in the past six months increasing Amadeus UK market share by three percentage points to 28%.
Findings from a recent Amadeus study of small independent agents in the UK found access to a range of content from a single source was one of the key business requirements as well as efficient, affordable technology and technical back-up.
“We believe we have been successful with independent travel agents because the solutions we offer address their needs,” said Seeto.
The GDS is also encouraging more agents to use Amadeus Cruise by running a series of two-hour virtual classrooms.
UK managing director Stephane Durand said that most agents who have been through the online training are unlikely to go back to using the phone for cruise bookings.
He also said he believed between 70% and 80% of cruise bookings could be automated if non-cruise specialists gained confidence using the technology. Durand said Carnival was achieving 50% of its bookings online.
Virtual classrooms covering other areas of Amadeus technology are also planned.
*See linked story
by Linda Fox
Phil Davies
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
France prepares for a massive strike across all transports on September 18
Turkish tourism stalls due to soaring prices for accommodation and food
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt