Anantara eyes Africa, Europe
BANGKOK: Anantara Resorts is stepping up its efforts to build its international status
Among the key locations being targeted for strategic development are Sri Lanka, Bali, Vietnam and Dubai as well as two additional Thailand properties in Khao Lak and Phuket.
Anantara Resort Bentota, Sri Lanka, and Anantara Resort Seminyak, Bali, are set to debut in late 2007.
Bill Heinecke, chairman and chief executive of Anantara’s parent company, Minor International, said the brand was very focused on developing in key markets “which enable our guests to feed their passion for exploration and experience”.
“The locations, which are predominantly in South East Asia, the Middle East and Indian Ocean, will extend the synergies and cross marketing opportunities with our existing Anantara destinations.”
Over the next 10 years, Anantara Resorts expects to continue the extensive development to include at least 40 resorts in Asia, Africa, the Middle East and Europe.
Michael Sagild, COO Minor International added, “The utilisation of a “hub and spoke” strategy ensures that resorts are connected to key regional hubs of operation. This provides economies of scale and operational efficiencies whilst enabling a profound knowledge of the particular destination.”
Anantara Resorts are currently located in the seaside town of Hua Hin (220kms south of Bangkok), on Koh Samui in the Gulf of Thailand and in the Golden Triangle in the country’s north.
Anantara Resort Maldives opened in August 2006.
Ian Jarrett
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025