ANTOR & VISA International invite you to attend
Know What Wired Women Want?
(And Wondering How Your Site Shapes Up?)
ANTOR & VISA International invite you to an afternoon e marketing seminar
According to Carolyn Reid, an expert in gender savvy communication, one size doesn’t fit all when it comes to websites. More than ever before, women are either calling the shots or wielding greater influence when it comes to buying big-ticket items such as travel. Creator of Buyology Lab, a strategic consultancy specialising in gender savvy marketing, Carolyn’s thought provoking sessions blend refreshing insights with humour, style and practical advice on bridging the gender gap to close the sale.
What role does the internet play in the “travel decision”?
55% of respondents in a recent consumer survey who visited 11 official tourism destination web sites later visited the destinations.
What devices/tools can you employ to promote your product on the internet?
How do you create specific strategies to target consumers and the travel trade
Caroline Brunel E-Marketing and Internet Manager for Tourism Ireland
Technology, Tourism and the Web
The Web is now recognized as the greatest research tool for both the traveller and his agent.
We develop our websites with a strategic objective in mind but can we live with our creation?
What role should it play- trace enquiries, manage fulfilment – where to next?
David Smith, Managing Director of ComTel Resources Pty. Ltd.
To top off the event, Andrew Woodward shares the results of Visa International’s recently undertaken major research into where and what tourists are spending their money on and ANTOR will launch its new industry website – www.antor.travel if you’re not already using it, take a look to see what you’re missing!
Where & when?
The Westin, 1 Martin Place Sydney on Tuesday 8 August 2006. (The Heritage Ballroom)
1500 Registration 1530 Seminar commences 1800 Drinks and networking session
Participation cost: $77 pp (including GST) and a tax invoice will be provided to all participants
To register now e-mail [email protected]
This ANTOR seminar is generously sponsored by Visa International
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