ASTA survey shows limited impact of social media
A high majority of travel agents are social media savvy but have yet to see major benefits of a social media presence, a new survey by ASTA reveals.
ASTA’s 2013 Technology and Web Usage Report has published results from member agents that show 80% have a social media presence on the internet and most understand the technical aspects of social media.
However, almost 39% of users are yet to be fully convinced of its effectiveness to business.
Just 17% of agents felt social media is an essential part of their business.
The report also covered online booking trends, agent online portals, and the role GDS systems play in providing mobile apps and search tools.
ASTA said agencies are concerned with keeping pace with technology changes and replacing older equipment.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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