Australian campaign a winner for Auckland
AUCKLAND – Tourism Auckland’s Have a short and sweet as break campaign in Australia has hit the jackpot.
Tourism Auckland partnered with Gold Coast Airport and Blue Holidays – the holiday programme of Pacific Blue – on a five-week advertising campaign to promote getaways to Auckland.
The radio, online and print campaign ran in Sydney, Melbourne, Brisbane and the Gold Coast.
The airfare and accommodation deals meant visitors could enjoy a low-cost long weekend in Auckland, with a “stay three nights, pay for two” deal.
Tourism Auckland chief executive, Graeme Osborne, said the campaign generated very strong airfare and holiday sales to the Auckland region.
“It’s an outstanding outcome for our first campaign of its kind with Blue Holidays,” he said.
“The financial returns and resulting boost in visitor numbers are impressive, but the benefits won’t stop here with the increased awareness of Auckland helping to lure more Aussies to our region.â€
Along with the positive financial results, the campaign exposure was also significant, with more than 431,000 Australians witnessing the promotion at least three times.
Ian Jarrett
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