BA to launch new Club Europe menus as part of £4.5bn spend
British Airways is making a multi-million pound investment in its short-haul business class cabin, Club Europe.
The spend is part of a £4.5 billion, five-year investment plan and will focus on enhanced food and drink.
From September 12, the airline will introduce new menus with improved recipes and warm breads.
There’s also a commitment to provenance, with dishes developed around key British ingredients.
Launch options will include shaved Herefordshire roast beef on a tartar cream with rocket, British reared pork sausage and mash and a range of British cheeses.
On the airline’s longer short haul flights to destinations such as Faro, customers will now have the choice of two hot options and one cold.
Menus on flights to and from Heathrow will also be changed twice a month, rather than monthly.
Carolina Martinoli, director of brand and customer experience, said: "We’ve been investing in our meals for customers – our new long-haul Club World menus are proving incredibly popular and we want to be able to replicate that quality and choice in our short-haul Club Europe cabin too.
"Many of our fliers travel regularly so we think they’ll appreciate more variety and great quality ingredients. Our focus on provenance will also deliver seasonal dishes from around the British Isles."
The airline is also refining the beverages on offer, with new wines served in quarter bottles and coffee provided by British speciality roaster, Union Hand-Roasted coffee.
Short-haul economy passengers will get a new range of M&S menus for sale, including one of the retailer’s top food-on-the go sellers – the chicken and bacon sandwich.
A new vegetarian sandwich selection called ‘Life On The Veg’ will also be making its debut.
Lounges are also benefitting from the investment and the airline has already unveiled new lounges in Rome and Aberdeen, showcasing the airline’s new design.
The airline will be opening a new lounge in New York later year, followed by Geneva, San Francisco, Johannesburg, Chicago and Heathrow.
BA’s investment over the next five years also includes the installation of wifi power in every seat, fitting 128 long-haul aircraft with new interiors and taking delivery of 72 new aircraft.
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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