Back in the Black……….
New movement is occurring at Best Western in New Zealand. Now with a recently appointed Sales Manager and a brand new NZ website, Best Western is implementing the first moves in its exciting new brand-strengthening campaign in New Zealand.
“There has been some misinformation about Best Western circulating in New Zealand recently,” says Robert Anderson, Executive Director of Best Western Australasia, “but the truth is quite different than what is being suggested.”
In March 2007, Best Western New Zealand separated from former host company, the Motel Federation of New Zealand. Now backed by the Motel Federation of Australia (a completely independent company), the renamed Best Western Australasia has the solid financial backing of 215 properties in the Asia-Pacific and excellent positioning for solid brand growth in New Zealand.
“We want a more strategic and better quality product in New Zealand,” Anderson says, “and we will be working to continue raising the bar on the standards required to be a Best Western hotel.”
Based in Auckland, new Sales Manager, Arlene Garrity-Komp is playing a major part in this strategy – by increasing brand awareness and sourcing new business to boost profit for current members.
“This is an exciting time for Best Western Australasia,” Anderson says. “This opportunity in New Zealand means we can start from a clean slate and move forward, taking only the best properties with us.”
Currently Best Western Australasia has six properties in New Zealand, all selected for their compliance to Best Western’s quality standards – a stringent 200-point Quality Assurance check.
“We have identified many exciting opportunities for Best Western in New Zealand,” Anderson says. “In coming months we will be opening more properties, and working to establish a firm market presence for the brand in this region.”
Report by The Mole
John Alwyn-Jones
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025