Back in the Black……….
New movement is occurring at Best Western in New Zealand. Now with a recently appointed Sales Manager and a brand new NZ website, Best Western is implementing the first moves in its exciting new brand-strengthening campaign in New Zealand.
“There has been some misinformation about Best Western circulating in New Zealand recently,” says Robert Anderson, Executive Director of Best Western Australasia, “but the truth is quite different than what is being suggested.”
In March 2007, Best Western New Zealand separated from former host company, the Motel Federation of New Zealand. Now backed by the Motel Federation of Australia (a completely independent company), the renamed Best Western Australasia has the solid financial backing of 215 properties in the Asia-Pacific and excellent positioning for solid brand growth in New Zealand.
“We want a more strategic and better quality product in New Zealand,” Anderson says, “and we will be working to continue raising the bar on the standards required to be a Best Western hotel.”
Based in Auckland, new Sales Manager, Arlene Garrity-Komp is playing a major part in this strategy – by increasing brand awareness and sourcing new business to boost profit for current members.
“This is an exciting time for Best Western Australasia,” Anderson says. “This opportunity in New Zealand means we can start from a clean slate and move forward, taking only the best properties with us.”
Currently Best Western Australasia has six properties in New Zealand, all selected for their compliance to Best Western’s quality standards – a stringent 200-point Quality Assurance check.
“We have identified many exciting opportunities for Best Western in New Zealand,” Anderson says. “In coming months we will be opening more properties, and working to establish a firm market presence for the brand in this region.”
Report by The Mole
John Alwyn-Jones
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