Bali services from Brisbane maxed out

Thursday, 24 Sep, 2008 0

The Little Bali Hotel & Resort Company has roundly applauded the advent of Pacific Blue services and resumption of Garuda Indonesia flights ex-Brisbane to ‘rediscovered’ Bali in the first half of December.

LBHRC Sales and Marketing Manager Paul Cutler said the news from both airlines was a fantastic and a long overdue boost for Bali’s return to prominence in the market.

“I could question why GA chose to reinstate its services after closing its Brisbane offices in June 2007 – they had the perfect opportunity to establish themselves in a demand filled marketplace,” he said.

“But it’s all good and the news is certainly a real leg-up for Bali’s hoteliers and Bali’s long suffering tourism industry in general.”

“It will be interesting to see how things will develop from here.”

“These new services will place even heavier demand on a destination that readily admits it has been severely under-rated, room rate wise, for quite some time.”

“But now instead of the traditional ‘rate war’ that many hoteliers have had to fight, especially  in low season when times are really tight, it will be interesting to see what the airlines come up with in the long-term from the perspective of fares even before the accommodation buying begins.”

“This may give the Balinese industry the opportunity to bring their room rates back to the more realistic levels the destination deserves to have as a truly established, globally-popular tourism destination.”

“Bali continues to strengthen in popularity. We have already seen a 54.8 per cent increase in business from Australia from January to July of this year compared to the same period 2007.*

The company’s Bali-based Senior Product Consultant Katrina Simorangkir said she knew of many Gold Coast and Brisbane Bali regulars who would be extremely happy with the news.

“The journey many of them have to undertake to reach Bali either via Sydney or Darwin becomes so lengthy as to render it ridiculous for many, with long waits along the way,” she said.

“As a result only the true Bali fans have bothered.”

Cutler said the LBHRC would be watching closely to see how the increased Brisbane-Fiji services impact on the South east Queensland marketplace,” he said alluding to the announcement this week that Air Pacific will commence a twice-weekly Coolangatta – Nadi service from 01 December.

This is addition to the carrier’s already existing daily Brisbane – Nadi services.

“South east Queensland is certainly growing at a rate of knots but I wonder just how deep this market is?

”Is all this current extra capacity sustainable in current times? “

Visit the LBHRC website at www.thelittlebalihotelresortcompany.com.

A version of the original ‘Where the Bali hell are you’ video clip can still be viewed at www.youtube.com/watch?v=LkH2DzSEiFM.

*Figures released by the Indonesian government indicate Australian visitor arrivals to Bali for the period January to July 2008 totalled 164.641 compared to the 106.367 total recorded for the same period in 2007, an increase of 54.8 per cent.

A Report by The Mole



 

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John Alwyn-Jones



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