Bermuda Tourism tapping locals to boost group travel business
Tuesday, 21 Oct, 2015
0
The Bermuda Tourism Authority aims to lean on the social and business connections of Bermudans to increase group travel business.
A new ‘Bring It Home’ campaign hopes to empower residents to sell Bermuda among their circle of social and business contacts as the perfect place to hold meetings, conferences and events.
"In Bermuda we are incredibly well-connected internationally so we see an opportunity to leverage those connections to positively impact the Island’s economy," said Glenn Jones, director of public and stakeholder relations for the BTA.
"A lot of Bermuda residents who belong to a professional association, a sports club or a church group travel overseas to convene with their counterparts around the world. We want to empower those folks to walk into their next meeting and say: ‘why not Bermuda? I know how to make it happen!’"
The campaign is being supported by BTA’s business development mangers in New York who will work with residents eager to bring a conference or event to Bermuda.
"It is very clear group travel has an enormously positive impact on the local economy. So when we profile Bring It Home heroes we show everyone just how important these influencers are to our community. It’s huge," Jones said.
The first three ‘Bring it Home’ heroes have been honored by the BTA, and special experiences and rewards will soon be offered as incentives to residents who bring new group travel to the island.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt
Qatar Airways offers flexible payment options for European travellers
Air Mauritius reduces frequencies to Europe and Asia for the holiday season