Best Western bringing a new ‘Vib’ to the US

Sunday, 27 Apr, 2015 0

Best Western International has unveiled deals for the first two US hotels for its new urban boutique brand ‘Vib.’

Vib Miami will be located in the downtown Arts and Entertainment District.

The newbuild 200 room, 10 story hotel is slated to break ground in the fall of this year.

A three story 74 room hotel is also planned for Chicago close to the Midway Hotel Complex, and work will begin at the site in the summer.

The Vib (pronounced ‘Vibe’) brand philosophy is to provide a hip boutique concept in the under-served midscale segment in major markets.

Best Western recently unveiled the Vib brand which is set to debut in the Gangnam district of Seoul, South Korea.

Best Western International CEO David Kong described Vib’s target market as "travellers seeking innovation, technology and authentic, local flavor."



 

profileimage

TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.



Most Read

Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know

Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham

Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago

Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research

Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact

Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference

Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role

Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal

Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination

Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness

Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future

Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
TRAINING & COMPETITION
Skip to toolbar
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...