Brand USA announces new online campaign
Brand USA, the destination marketing organisation for the US, is to launch an online UK trade campaign in association with TravelMole.
The year-long partnership, which runs from September 26, will showcase all 50 states, Washington, DC and USA territories.
A ‘Brand USA Tuesday Tune In’ e-newsletter will throw the spotlight on a state or territory each week, including must see places, and what’s new and trending, in addition to factual information about visiting the US.
Chris Ellis, Brand USA director, global trade development, said: "The UK represents the largest overseas travel market to the United States and this content-driven partnership with TravelMole UK will allow Brand USA to promote travel to, through, and beyond the gateways."
TravelMole UK managing director Graham McKenzie added: "We are delighted to be working with Brand USA to demonstrate to our audience the huge range of sights and activities available to those who visit America. This campaign will convey the enormous range of options available to those amongst TravelMole UK’s online community who might be considering a trip to the US."
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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