Brand USA believed to have ditched WTM
Brand USA is understood to have pulled out of London’s WTM in November and ITB in Berlin next year.
WTM announced earlier this week that this year’s event will be entirely online due to Covid-19.
However, a source close to Brand USA told us that the marketing organisation isn’t going to take part in November.
It is also understood to have decided against exhibiting at ITB in 2021. This year’s ITB was cancelled, also due to the pandemic.
Brand USA, a public-private partnership, had already planned to reduce its presence at both shows prior to Covid-19.
It launched its own standalone business-to-business event, Travel Week, in London last September. It was planning to stage the event in London again this year, before taking it to continental Europe in 2021.
A WTM spokesperson said: "We have had an exceptionally positive response to WTM Virtual, and most countries will have representation at the event, including the USA, private and public sectors."
TravelMole has approached Brand USA for a comment.
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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