Brazil launches new marketing campaign
National tourism promotion organization Embratur has rolled out a new campaign to promote Brazil across Europe.
The initiative showcases Brazilian nature and more, and focuses on promoting strategic segments and niches.
The campaign highlights the beach, nature, culture and gastronomy.
It will be broadcast in Belgium, the Netherlands, the UK, Germany and France, with special actions targeted at Spain.
The “There’s no place like Brazil” campaign will be broadcast on websites, social media and different communication channels until February 28, 2025.
The campaign incorporates a complete marketing funnel strategy to engage and attract tourists at various stages of the decision-making journey.
It is being carried out in conjunction with airlines and OTAs, large tour operators, agent consortia and distribution channels.
“Europe maintains a significant historical and cultural connection with Brazil, and the Europe campaign seeks to cement this bond,” said Marcelo Freixo, president of Embratur.
:With a focus on authenticity and sustainability, our goal is to show how Brazil is prepared to offer transformative experiences and exceptional destinations.”
The campaign is part of a broader strategy by Embratur to increase awareness about Brazil among travel professionals and boost international business and sales.
In the first quarter of 2025, Brazil will be present at three of the largest tourism fairs in Europe: Fitur (Spain), BTL (Portugal) and ITB (Berlin).
There are more than 20 fairs with a Brazilian presence planned around the world this year, in addition to Fam and press trips.
In 2024, more than 6.5 million international travellers visited the country, an increase of 12% compared to 2023.
In addition, tourists generated $6.62 billion into the Brazilian economy between January and November 2024.
Related News Stories: Brazil launches new marketing campaign Brazil Launches New Global Advertising Campaign Brazil launches new industrial policy with development goals and ... Nestle Brazil launches new campaign and visual identity for its ... Brazilian ad industry unveils campaign on responsible advertising to ... Falling vaccination rates worry experts as Brazil launches new polio ... ?Global News?Panasonic Announces a New Brand Campaign in ... PUMA Brazil Launches its First FOREVER. FASTER. Driven ... Noticeboard - Brazil launches new campaign targeted at ... - TTG Avianca Brazil launches new advertising campaign
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.

































France prepares for a massive strike across all transports on September 18
Turkish tourism stalls due to soaring prices for accommodation and food
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt