Bullish Bradford go for OmniTourism’s Integra DMS
Bradford Tourism home to the Bulls, Bronte, Hockney, the Alhambra theatre and the national film museum have selected OmniTourism’s Integra DMS suite to provide core business functionality for their new look destination.
Resident too many of the United Kingdom’s largest and most popular attractions, the West Yorkshire City of Bradford receives in excess of 8 Million visitors each year. This number is growing, as more and more visitors are impressed by the comprehensive nature of attractions that are easily accessible.
The ethnic mix adds to the variety of life in Bradford and visitors are by no means immune to this. Bradford has one of the largest ranges of ethnic cuisine in the World ranging from exotic Indian dishes through to a full English breakfast. Utilising the wealth of local resource top quality food and drink is served throughout the area.
The Bradford district is of course home to some of the worlds leading artists and writers. David Hockney was born just a few miles away from Saltaire Village, which in itself is a UNESCO World Heritage site. Once you add to this mix Bronte, the wealth of modern art and literature is clear to see.
Gina Glot, Bradford’s Urban Centres Manager was well aware that they needed a market-leading system to ensure that word of Bradford’s rich visitor collateral was easily spread across the electronic world and equally to maximise visitor spend and satisfaction. ‘The Bradford area is undergoing change at this time and the changes are focussing on improving the attraction and quality of what the area has to offer to both visitor and local resident alike. We have an enormous amount to offer and we need to ensure we are achieving maximum return on our spend for the community to benefit. We believe that the OmniTourism system will help us to achieve this.’
OmniTourism already partner with the majority of Yorkshire Tourism authorities such as Harrogate and the Dales, Hull, Wakefield, Scarborough, Whitby, Filey, Sheffield and Ryedale. ’We feel we are in good company here in Yorkshire as the OmniTourism will make it easier for us to promote the district across the region and will link us directly to the Visit Britain site’ added Patricia Tillotson, Bradford District TIC manager.
For further information:
OmniTourism + 44 1403 865800
Bradford Tourism: +44 1274 43 1847
OmniTourism
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Airlines suspend Madagascar services following unrest and army revolt
Qatar Airways offers flexible payment options for European travellers
TAP Air Portugal to operate 29 flights due to strike on December 11
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Airbnb eyes a loyalty program but details remain under wraps