Burger wars ceasefire and the influence of holiday Instagrams
21 September 2015 may see two of the world’s most famous rivals unite, for one day and one day only, all in aid of Peace Day. Burger King has proposed a ceasefire to the ‘burger wars’ and called to ‘end the beef, with beef” by collaborating with McDonald’s. The plan is to combine the Big Mac and Whopper to create the 12-part McWhopper which will be cooked together, in one location for one day and all proceedings will benefit the charitable organisation behind Peace Day, Peace One Day. McDonald’s is yet to 100% confirm its participation, but all eyes are on the fast-food restaurant to see if the dream will become a reality.
Booking.com’s #Wingityeah campaign has had a late summer revamp with the introduction of a fun photo feature over on Instagram. The online booking site is upgrading holiday snaps to fun and ‘surreal’ animated gifs, which are guaranteed to cheer up any post-summer blues. Users simply upload their best holiday snap to Instagram using the hashtag #WingItYeah for the chance to take part!
Forget relaxing on a beach with a good book, according to a recent survey by Chase Card Services Millennials are all about being online and switched on during their holidays. Of those surveyed, 97% said that they post and share on social media whilst away, with 73% using it at least once a day. It appears that social media has a large effect on younger generation’s travel plans too; with 44% actively seeking opinions of where to go and what to do via social media and 84% of Facebook users admitting that their friends’ posts influence their travel plans.
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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