Canada unveils new marketing methods
Canada has a new marketing strategy.
Its new strategy is to refresh Canada’s image as a destination to be experienced as a whole rather than simply for its picturesque scenery.
The tag line for Brand Canada: “Canada, Keep Exploring.”
Said Charles Lapointe, chairman of the Canadian Tourism Commission (CTC):
“Brand Canada captures the opportunity to showcase our uniqueness and multi-dimensional character to the world and will boost Canada’s effectiveness.”
Added Michele McKenzie, president and CEO of the CTC:
“Our new path to selling Canadian tourism focuses on creating an emotional bond between Canada and the rewards of travel by offering emotional explanations of experiences.”
The first wave of the Brand Canada campaign will focus on the European market.
Report by David Wilkening
David
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.

































Airlines suspend Madagascar services following unrest and army revolt
Qatar Airways offers flexible payment options for European travellers
TAP Air Portugal to operate 29 flights due to strike on December 11
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Airbnb eyes a loyalty program but details remain under wraps