Carlson Rezidor to rebrand
Carlson Rezidor Hotel Group is getting a new name.
It will rebrand next month to Radisson Hotel Group, tapping the global recognition of its marquee hotel brand.
The move was the latest step in restructuring after the takeover by Chinese conglomerate HNA in 2016, and Carlson Hotels Inc said it changed its legal name to Radisson Hospitality Inc in November.
The business is made up of Minnesota based Carlson Hotels Inc and European partner company Rezidor Hotel Group.
The name change will ‘leverage the wide awareness of the Radisson brand name,’ the company said.
It gave a hint of what was to come last month when Country Inn & Sites by Carlson was changed to Country Inn & Suites by Radisson.
The rebranding project will last a couple of years and cost up to $200 million as it repositions hotels within the brand portfolio.
That includes a new premium sub-brand called the Radisson Collection which will feature some of the best performing Radisson Blu properties.
It will also reflag some Park Inn brand hotels into Radisson.
The name change will be officially unveiled on March 5 when the company will outline its brand structure and loyalty program changes in more detail.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Airbnb eyes a loyalty program but details remain under wraps
Airlines suspend Madagascar services following unrest and army revolt
Qatar Airways offers flexible payment options for European travellers
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Major rail disruptions around and in Berlin until early 2026