Carlson rolls out two new hotel brands
Carlson Rezidor is launching new hotel brands for first time in three decades, looking to tap the ever growing market for millennial travelers.
The two new brands will be named the Quorvus Collection and Radisson Red, with the latter focusing on younger travelers with loft-style modern design and enhanced technology.
The first Radisson Red property will be opened next year with plans for up to 60 by 2020.
The company says it will own and manage the first phase of hotels and then seek franchise agreements as they further develop the brand.
Each Radisson Red will have around 150 studio rooms and will feature versatile public spaces with art in-situ, a bar and deli.
The brand will likely be competing directly with Andaz, Aloft, Courtyard by Marriott and Hilton Garden Inn to attract the millennial generation.
At the same time, Carlson introduced the Quorvus Collection, a boutique luxury brand aimed at overseas markets.
It plans to open the first Quorvus Collection hotel in the third quarter of 2014, growing to around 20 properties by 2020.
The company’s existing brands include Radisson and Radisson Blu, Park Plaza, Park Inn by Radisson and Country Inns & Suites.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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