TUI Hotels & Resorts is strengthening its global footprint with its debut in Bhutan and the opening of the country’s first TUI Blue hotel in May 2026.
The launch marks a key milestone in the Group’s continued expansion across the Asia Pacific region and highlights its commitment to developing high-quality hospitality in emerging destinations.
Nestled in the heart of the Himalayas, Bhutan is globally recognized for its philosophy of Gross National Happiness, pristine natural landscapes, and deeply rooted cultural heritage. The introduction of TUI Blue reflects TUI Hotels & Resorts’ strategic focus on experience-driven hospitality that respects local traditions while embracing sustainable tourism principles.
Contemporary property inspired by traditional Bhutanese culture
The new TUI Blue Paro Taktsang will deliver an upscale, contemporary experience tailored to modern leisure travelers seeking cultural immersion, wellness, and curated local activities.
The hotel will feature architecture inspired by traditional Bhutanese design, signature TUI Blue experiences, wellness-focused amenities, and elevated dining concepts that celebrate regional flavors. In addition, the property will incorporate sustainable building practices and responsible operations aligned with Bhutan’s environmental vision. The project is also expected to create local jobs, foster community partnerships, and contribute positively to the development of Bhutan’s tourism sector.
Artur Gerber, CEO of TUI Hotels & Resorts, said: “Bhutan is a truly unique and inspiring destination that aligns perfectly with our vision of meaningful, experience-driven travel. Bringing TUI Blue to Bhutan underscores our confidence in the destination’s potential and our commitment to sustainable, culturally respectful hospitality development across Asia Pacific. At the same time, our team is actively working on additional hotel projects. We are exploring new destinations and development opportunities, including another potential project in Bhutan.”
Set along a tranquil waterfront and framed by dramatic mountain scenery, TUI Blue Paro Taktsang is located near some of Bhutan’s most iconic cultural landmarks, including Tiger’s Nest Monastery, Kyichu Lhakhang Temple, and Ugyen Pelri Thang Palace. Situated in Shari, a picturesque village in Paro, the resort will feature 34 junior suites and suites, a restaurant and two bars, a ballroom, an indoor heated swimming pool, as well as spa and fitness facilities.
The debut in Bhutan adds a new destination to the TUI Group’s ambitious growth strategy in Asia. TUI Hotels & Resorts currently operates 25 hotels in China and Southeast Asia, with more than 30 additional projects in development across the region.
