Carrier unveils trade friendly marketing campaign
Luxury tour operator Carrier has tried to make things easier for agents with its peaks marketing campaign this year.
Announcing its ‘The One’ campaign, it said it has made the effort to help agents, the majority of which do not have a large budget to put towards marketing.
It has produced a ‘high quality, image-led look book’, divided into six collections, such as ‘the one for a sense of place’, ‘the one for adventure’, ‘the one for family’ and ‘the one for special occasions’.
The guide has been over-branded for over 30 key travel agent partners, so they can use it to market directly to their own client database.
The operator has also produced dedicated social media and video content for agents’ use, window displays, and the ability to filter through the strongest offers with new functionality on a new-look website.
Head of marketing Natasha Towey said: "In line with our new trade-focused strategy at head office, The One is our most trade-friendly marketing campaign yet.
"We know how busy our travel agent partners are during the January peak booking period and wanted to offer assistance and reassurance that Carrier is The One to help them navigate through this demanding time. All of our trade support initiatives, tied to our peaks campaign, are designed to show travel agents that we are The One for them and we’re excited to work alongside them to kick start their January sales".
All of Carrier’s travel agent support channels have been outlined in a dedicated sales support booklet that has been distributed to 500 travel agents.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Turkish tourism stalls due to soaring prices for accommodation and food
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt
Qatar Airways offers flexible payment options for European travellers