Cellet briefed to represent Bloomington, Minnesota, as they commit to UK market
Bloomington has reaffirmed its commitment to the UK market with a renewed contract with travel Marketing and PR specialists, Cellet Travel Services.
Cellet has retained the contract since Bloomington entered the UK market in 2009 focusing on trade and public relations to build relationships with tour operators, partners and the media.
Bloomington, home to the world-famous Mall of America, has briefed Cellet to increase awareness of the tourist destination to the trade and consumer audience. Cellet will continue to focus on high impact consumer marketing campaigns, destination representation and high profile partnership projects.
Each year more than 40 million guests descend upon the Mall of America, of which 16 million are tourists. With 520 stores there is a wealth of choice for shoppers of all tastes and budgets and with tax free clothing purchases it makes it an even more appealing option for Brits looking for a bargain.
Yolanda Fletcher, Managing Director of Cellet said: "We are delighted to continue our relationship with such a unique destination and the Cellet team is thrilled to progress some of the upcoming campaigns at such an exciting time when there is an increased trade focus on America’s mid-west region."
-Ends-
For further information contact: Fiona Pettitt at Cellet Marketing and PR on 08456 020 574.
Cellet Marketing & Public Relations
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Global tourism exceeds 1.5 billion travelers announces UN-Tourism
Qatar Airways offers reduced timetable to over 60 destinations
WTTC global tourism reached record economic impact of 11 trillion in 2025
Marginal increase for New York City tourism in 2025
Hands In, UATP join forces for airline multi-card payments