CEMA, IMEX again survey meeting planners on app use
Corporate event planners will be questioned on a range of issues regarding mobile app usage and habits to better identify growing trends and challenges with mobile event apps.
The second part of an ongoing comprehensive study is targeting corporate buyers and will look at budgeting, app functionality, and how app usage is changing overall meetings strategy.
IMEX Group and the Corporate Event Marketing Association (CEMA) is working with app developer QuickMobile to delve deeper into issues raised during the first phase of the survey.
First phase findings of the study were presented earlier this year at IMEX Frankfurt.
"We will use this next round of surveys to reach even more industry professionals and strengthen our initial benchmarks," said Kim Gishler, executive director of CEMA.
The insights from the first study announced in May provided the industry’s first broad understanding of the trends and it’s clear from the first survey that mobile event apps are having a positive impact on meetings and conferences."
QuickMobile CEO Patrick Payne added: "In our first round of surveys, we learned that there is tremendous room for growth as the majority of respondents do not include mobile event apps in their budgets. This second round will help to deepen our understanding from earlier this year."
The latest results will be announced at IMEX America in Las Vegas on October 14.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Turkish tourism stalls due to soaring prices for accommodation and food
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt
Qatar Airways offers flexible payment options for European travellers