Cheapflights has changed its corporate identity to momondo – the name of its Danish travel search site subsidiary.
It reflects the company’s decision to grow in non-English speaking markets and expand the group with new products in the future.
The company has also expanded into South Africa with a new web presence, www.cheapflights.co.za, and using its momondo brand for the launch of a Romanian site, www.momondo.ro.
Cheapflights will remain a consumer brand in predominantly English-speaking markets.
Thorvald Stigsen, founder of momondo and its b2b technology precursor, Skygate Media has also joined the board of the parent company.
The momondo Group, will continue to be based in London with the Danish meta-search operation retaining its base in Copenhagen.
Hugo Burge, CEO momondo Group added: "The Cheapflights name has high levels of recognition and resonance amongst users in our established English-speaking markets, where we will continue to invest for growth. But as we move forward into new, non-English-speaking markets we relish the opportunity to develop the momondo brand; a name which will also enable the group to introduce a broader palette of useful tools to help travellers everywhere."
