Cheapflights to relaunch UK website
Price search and comparison firm Cheapflights is relaunching its UK website.
The www.cheapflights.co.uk site is being beta tested. The company plans a full UK launch following feed-back from its advertisers and users.
The new site provides new deal filters, easier site navigation and other new features.
A “significantly increased†library of travel-related proprietary guides plus links to external travel information, consumers will be able to research and plan their travel much faster and more easily, the company claims.
The new site is designed to provide advertisers with “new and more profitable ways†to target consumers.
This includes the opportunity to cross-sell hand-picked deals such as car hire, accommodation, airport parking etc when users pull up prices for a chosen destination.
Cheapflights’ UK general manager, Francesca Ecsery comments: “We are fortunate to have had the benefit of our US site’s relaunch in helping us to prepare for the UK site’s roll-out.
“We anticipate that our advertisers and users will embrace the full UK launch within a relatively short period.
“The revamped site will deliver new functionality, rapid ease of access to our advertisers’ deals and tremendous additional proprietary content from a huge range of suppliers and online information sources to assist with travel planning.
“We believe users will find our site to be an improved and incredible tool to research, find and book their travel requirements.”
CEO Chris Cuddy added: “The relaunch of the UK and US sites is the fruit of significant redesign work and heavy investment in back-end technology.
“This has not only enabled the relaunch of Cheapflights’ existing sites but also provides a common technology platform from which to build additional sites in Europe and further afield.
“Cheapflights is already established in North America and we expect to launch a European site later this year as part of our strategy to extend our successful flights price search and comparison model internationally.”
by Phil Davies
Phil Davies
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