China aims for 20 million Tibet tourists by 2020
Saturday, 24 May, 2010
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Tibetan girls present highland barley wine to tourists from Macao and Zhuhai in Lhasa, capital of southwest China’s Tibet Autonomous Region,
China’s 10-year roadmap for the development and growth of tourism in the Tibet Autonomous Region (TAR) envisages that by the end of 2020, 20 million tourists will visit it, generating tourism revenue of CNY20 billion and making the region a world class tourism destination, reported China’s party mouthpiece People’s Daily online. The industry is expected to employ 400,000 people by then.
Under the roadmap, the Tibet government will, during the ten-year period, build a tourism layout of "two centers, two axis, four tourist routes and seven areas," the report said. The two centres, it said, would be the human culture tourism center Lhasa and the ecotourism center Nyingchi. The two axes, the report said, would consist of east-west tourism development axis and south-north tourism development axis that can connect Tibet with the outside.
It said there would be four boutique tourist routes in east, west, south, and north.
The seven scenic areas would be comprised by the Potala Palace ancient town area, Yarlung historic culture area, Mount Everest polar ecological area, Brahmaputra Grand Canyon scenic area, Kailash Mansarovar Guge kingdom ruins, Qiangtang Grassland lake ecological area, and Shangri-La ecotourism area.
Currently the local Chinese government in the TAR has a target of 6.5 million tourists in 2010, including 220,000 from outside China, with the tourism revenue reaching CNY6.7 billion.
By the end of 2015, Tibet is expected to receive at least 10 million tourists and earn CNY10 billion in tourism revenue, with the total employment in the industry reaching 300,000 from 180,000 in 2010.
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