China lured by luxury

Saturday, 22 Feb, 2007 0

Asia Luxury Travel Market 2007 is gearing up for a sell-out first edition on the back of further strong evidence that China will become the world’s largest luxury travel market.

The June 18-21 ALTM event in Shanghai is the sister event of the renowned ILTM in Cannes.

ALTM’s executive director, and one of the founders of the show, Serge Dive, said, “China is the best thing to happen to the luxury industry since the Japanese became addicted to fashion brands in the 1980s.

“If China (including residents of Hong Kong) already accounts for 12 percent of global luxury sales, it will soon outgrow Japan (which currently accounts for an estimated 41 percent).

“By 2015, Chinese tourists will number 100 million. And with more than 300,000 dollar millionaires already recorded in a market which is both hungry for status and quite virgin to the understanding of brand recognition, China is rightly so considered as the market where a “luxury new order” can be established for the cleverest and fastest of luxury brands.”

Attendance at ALTM is strictly by invite and only the most senior and most serious players in the luxury sector will be at the event.

To date a 169 suppliers are contracted to take part in the appointment system (with an eventual target of 300) including some of the world’s leading luxury brands such as Amanresorts, Peninsula Hotels, Oberoi, Taj, Abercrombie & Kent, Mandarin, Dubai, Dorchester Collection, Bombardier Skyjet, Hyatt, Hunt & Palmer and Ritz Carlton.

Of the 300 targeted invited buyers 286 have already been identified and scheduled in the programme. They will be coming from 25 different countries in Asia including the sub continent and former C.I.S. Pacific and Asia states.

ALTM will fully host all buyers and will work closely with the Ritz Carlton in Shanghai.

Said Jay Martens , exhibition director, “At present the team is travelling extensively throughout the Asia region, and the response and welcome we receive is phenomenal.

“Myself and Serge Dive are involved in a three week series of seminars and meetings throughout the region. One consequence is that we have acquired an amazing overview of the luxury industry that allows us to advise on how best a company can maximise its potential at ALTM.”



 

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Ian Jarrett



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