China will receive 100m visitors in 2003
Malaysia experienced more growth in visitor numbers last year than any other region in Asia Pacific.
According to the Pacific Asia Travel Association (PATA), arrival figures in Malaysia were 25% higher in 2001 than in the previous year. The region as a whole received 171.3 million visitors in the year, down from 191.6 million in 2000. The 2001 figure also dips below 1999 figures, when the region received 178 million visitors.
A spokesperson told TravelMole: “Malaysia did well in 2001 in part due to the effectiveness of its Malaysia, Truly Asia campaign backed up by strong marketing and a proactive attitude towards agent and media fam-trips”.
Cambodia, China and Mongolia also saw visitor numbers grow by more than 10% in 2001. However, figures for America’s west coast were, not surprisingly down for 2001.
PATA puts the poor performance for the region as a whole down to “various economic, political and social upheavals that beset the year generally”. However, the non-profit organisation, which serves the travel industry in the Asia Pacific region, has released positive projections for the next two years.
It estimates receiving 231.2 million visitors by 2004. The calculations were made using econometric modelling of tourism demand, based on growth in 2000 and 2001.
The report said: “China (PRC) is the dominant market within that sub-region and is expected to break the 100 million arrivals mark in 2003. With arrivals for the first six months of 2002 at almost 47 million, that prediction appears to be on the right track.”
You can order the full PATA 2001 Annual Statistical Report by emailing [email protected]
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