Chinese market takes Boston tourism to record high
The city of Boston announced record tourism last year, driven by the Chinese market which has grown by 65%, according to data from the US Department of Commerce and the Greater Boston Convention & Visitors Bureau.
More direct international flights were also attributed to the rise.
International arrivals, which does not include near neighbours Canada and Mexico, grew 10% overall in 2014.
This includes 173,000 arrivals from China, which has surpassed the UK market for the first time, city officials said.
International tourism generated about $1 billion in the local economy last year, according to the Convention & Visitors Bureau.
According to the CVB many Chinese visitors visited for educational purposes.
"Boston is a terrific place, whether you’re talking about education, medicine, health care or high-tech," Governor Charlie Baker said.
During a media event, tourism leaders also touted the ‘China-ready’ strategy of many hotels and tourist attractions, which include welcome kits at in Mandarin, bilingual customer facing staff and authentic Chinese menus.
Boston magazine this month launched its first Chinese-language issue aimed at visiting tourists, students, and business investors.
Boston Logan airport will have launched new flights to Hong Kong, Mexico City, Tel Aviv, and Shanghai by the end of this year and another five international flights are slated to begin in 2016.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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