Chocolate expert announced as guest speaker at Global conference
Jo Fairley, entrepreneur and co-founder of the organic chocolate company Green & Black’s has been named as guest speaker at The Global Travel Group’s annual conference in Dubai.
The event will take place from May 23 to 25 May.
Fairley will share her experience on how to create, launch and grow a company along with discussing the power of branding and why you should never underestimate the intelligence of the consumer.
Green & Black’s was started with £20,000 of Fairley’s own savings, and has grown into a brand worth $100 million worldwide in less than 20 years.
Over 190 agents are signed up to the three-day event being held at Atlantis the Palm. The speaker line up also includes social media expert Ginger Juice; email marketing experts, New Zapp; Andy Harmer vice-president of Cruise Lines International Association (CLIA) Europe; and the founder ofdigital agency, Clicky Media.
The conference sessions will be split over two days with a ‘how to’ theme running across the event. Speed dating has been doubled with sessions running over two afternoons.
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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