CIMTIG lecture to reveal 2010 buying patterns
Understanding the mind of the travelling consumer in 2010 will be the focus of the next CIMTIG lecture.
The event will see the British Travel Awards reveal the results from its wide-ranging survey of UK consumer related behaviour. The survey attracted 15,000 responses.
BTA chief executive Lorraine Barnes Burton will expand upon the results which will be underpinned by acquisition data from market intelligence experts GfK Ascent.
Travel journalist Simon Calder will also attend the event to comment on the findings.
Phil Davies
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