Comment on OzJet
Fledgling business class operator OzJet has taken a bold step by increasing commissions and giving away seats in it’s latest promotion to entice customers. While business travelers have been slow to take up the product offering so far, surely the timing of a pre-Xmas launch has not helped.
Chief Executive Hans van Pelt admits that the numbers have not been where they would have liked and said the new deal was an attempt to get passengers on board before the full return of business traffic in the first week of next month, and that the special deal will let more people experience OzJet’s unique new service at affordable prices.
“What is coming out loud and clear is that people aren’t fully understanding the product, so we want people to come and experience what it is like to fly with us,” Mr van Pelt said.
“You can put the ads in the newspapers and on TV but we want people to come on board, because once they do the feedback we have had is that they are very quickly converted.”
As we move back into the normal day to day business cycle, there should be no reason for corporate types not to at least sample the service and decide for themselves. Or are travel policies, dictated by the commercial realities of rebates and overides, stopping them?Or is it the old mates club, not wanting to forego the lounges and free beer?
What about the MICE market? Shouldn’t every conference organiser worth their salt be doing a deal with OzJet to fly their attendees in their own private jet?
Why are the leisure travellers not taking the opportunity of a free upgrade? Every traveler secretly wants to sit up the front, so why are they not making the switch? And now they can take a friend for free!
Is it beacuse of perceptions that you have to be in a suit and carrying a laptop bag to fly on OzJet? Are they flying the right routes to attract those sort of customers?
Why has the concept not taken off (pardon the pun)? We would like to hear from you. Give us your feedback.
The Mole would love to see OzJet be successful and urges all travel industry professionals to support the concept. For years we’ve decried the two airline duopoly. For years regular business passengers have complained that they can’t get up the front.
For years,economy passengers have complained they can’t get an upgrade.
Well, here it is, Just what they asked for and more. And you get 10% for selling it to them.
Graham Muldoon
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
France prepares for a massive strike across all transports on September 18
Turkish tourism stalls due to soaring prices for accommodation and food
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt