Cosmos spells it out in black and white
Cosmos is starting an ad campaign both online and offline to launch its re-branded brochures and marketing material.
The campaign starting on 28 December will back the new ‘black and white chalkboard branding’ which aims to give a simple message and appeal to a younger generation.
Hugh Morgan, managing director of tour operations said: “This year has been all about celebrating the fact that we have been successfully selling holidays through the trade for fifty years.
“The new branding and complete overhaul of our customer documentation, marketing collateral and activity will see us stand out in a ‘sea of sameness’ whilst at the same time appealing to a new younger generation as well as our traditional customers.
“Supporting our new black and white chalkboard branding, our prices too will be ‘black and white’, with no hidden extras such as baggage, etc – elements which are all too often being stripped out of packages in the current market place, further confusing the customer looking for the best value for money holiday.”
by Diane Evans
Diane
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