Couch commerce: It’s here to stay
A recent survey in the US indicated that 87 percent of tablet owners are holiday shopping using their tablets and will spend an average of $325.
According to a survey commissioned by Zmags, a specialist in on-demand rich media merchandising and customer analytics, nearly a third of tablet owners like to shop on their tablets because it is convenient.
More than half of tablet owners say shopping makes them feel happy and more excited, indulgent and generous than other forms of online, mobile or in-store shopping.
Twenty-four percent of tablet owners also like how the tablet experience facilitates easy browsing and helps them discover products via retailers’ sites, digital catalogues and apps.
Tablet owners plan to engage in couch commerce for the long term. Next year, 49 percent of today’s tablet owners plan to shop even more using their tablets, whereas only 19 percent of smartphone owners say they will shop more from their smartphones.
Fifty percent of tablet owners say the couch is their favoured location for shopping but they can also be found shopping in bed (20 percent), at the kitchen counter, in the mall and at coffee shops as well as on public transportation.
Tablet shoppers see themselves as savvy spenders (52 percent), spontaneous splurgers (14 percent) and luxury buyers (9 percent).
Men are bigger spenders on their tablets than women this holiday season. Fifty-two percent of the men estimate they will spend between $201-$500 via their tablets, compared to 37 percent of female shoppers.
Source: Eye for Travel
Ian Jarrett
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